Understanding a customer’s business has never been more important. Today, customers and prospects research products and services they are considering purchasing using the Internet. This often makes service offerings and pricing transparent. The wealth of online information often leads buyers to make decisions before they even speak to a sales rep. This means print providers need to find new ways to enhance and add value to customers. Understanding a customer’s unique challenges and opportunities starts with understanding their industry.
According to the DMA, personalized communication performs one-third better than the typical direct mail response rate of 3.42%. To get that kind of boost, you will need to deliver the right message to the right client at the right time. That means your data must capture exactly who your customers are and what they seek. In this Canon Solutions America webinar, we’ll discuss how companies are gathering data to deliver a relevant and meaningful customer experience.