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This morning when I woke up, I went to my "go to." No, not my coffee, but my smartphone to check email, see what's happening in the news and socialize on Facebook. It turns out, I'm not alone. More and more people start their days viewing "content marketing." It's not only how we stay connected, but also how companies engage its target markets successfully for less money.

Blog Entry
October 01, 2013

Although many of us believe that great ideas inevitably lead to success, nothing could be further from the truth. Whether it is the perfect solution for an everyday problem or a bold new concept for a creative masterpiece, you must transform your vision into reality for an idea to have value. I just finished reading a Wall Street Journal bestseller by Scott Belsky titled Making Ideas Happen. The premise for Belsky’s book is that far from being some stroke of creative genius, anyone can develop the capacity to make ideas happen.

Blog Entry
September 17, 2013

Events like Print13 are a great opportunity to meet up with colleagues, network, and share information. But most of all, it's a chance to see the latest innovations in the graphic communications industry and get a true understanding of the new and emerging value of print.

In Canon booth #502, we have a lot to show you. We've been working diligently, partnering with other industry providers, to bring you end-to-end solutions to streamline workflows and give you more choice in media and ink.

Blog Entry
September 06, 2013

Statements have become increasingly strategic and are now often viewed as a revenue-generating platform rather than an operational document representing an accepted cost of doing business. Barbara Pellow, of InfoTrends, explores the trends and techniques used in the industry to turn process into profit for transactional documents. Learn how to make the most of transactional documents by using the white space to deliver targeted messages that can be as personal and relevant as the transactional documents that contain them. 

August 21, 2013

You can’t watch the news, or even go to the drugstore, without hearing about the massive changes in the U.S. healthcare system. Many of the changes are a result of the Patient Protection and Affordable Care Act passed in 2010, however many of these changes are simply a result of changing demographics and rising healthcare costs. Whatever the source, changes are affecting all aspects of the healthcare community including:

Blog Entry
July 29, 2013