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Personalized video marketing is an innovative strategy that can be used to engage consumers. Empowered by the digital revolution, organizations can, for the first time, reliably reach their consumer base with personalized video advertisements—whether they are delivered via smartphone, PC, laptop, tablet, or video game console. But it is important to remember that not all personalized video content is created equal—if it were, every company on the globe would be implementing it.

True inkjet innovators use the revolutionary technology of inkjet to transform their business, deliver results for customers, and shape our industry. For the first time at thINK 2018, the Inkjet Innovation Awards recognized the forward-thinking creativity of these leaders in our community, and I’m proud to again celebrate those winners here on thINKForum.com.

Last week I attended the thINK 2018 annual users conference in Florida at the beautiful Boca Raton Resort and Club. While there are many great conferences in and outside our industry, I have been to a handful of trade-events, shows, association and user group meetings, seeking out new ideas and knowledge - only to realize my time and investment missed the mark. What I learned as a first time thINK conference attendee and facilitator can be summed up in one word: “Wow.”

thINK 2018 brought more than 600 people together this year. The three-day event hosted over 25 educational sessions, plus workshops, networking opportunities, keynote speakers, and special events. It also held the first Inkjet Innovation Awards. Read on to hear more about the sessions, the winners, and all things thINK 2018.

Every year, thINK gets better. I wasn’t sure if it would be possible to top last year’s event, but countless attendees told me last Thursday and Friday that this was without a doubt the best thINK yet.

I might be biased, but I have to say I agree! From the inspiring keynotes to the authentic connections forged over shared meals, there were some particularly valuable takeaways to be found at thINK 2018. Here are my personal highlights: