Use the fields below to search the site by keywords, type of content, or both.
You can’t watch the news, or even go to the drugstore, without hearing about the massive changes in the U.S. healthcare system. Many of the changes are a result of the Patient Protection and Affordable Care Act passed in 2010, however many of these changes are simply a result of changing demographics and rising healthcare costs. Whatever the source, changes are affecting all aspects of the healthcare community including:
The Property and Casualty (P&C) insurance market is ripe for opportunities for printers. Insurance is a document-centric business where the only tangible evidence of what the consumer paid for is a policy document. P&C insurance has the added benefit of being something that everyone needs and, in most states, is required to have in some form or another. The competition for consumer’s business is fierce generating big-bucks marketing campaigns from major players like Allstate, GIECO, Farmers Insurance, Progressive, State Farm and others.
As a marketing tool, social media holds infinite possibility for marketers and service providers. Nevertheless, it is largely misunderstood, untapped, and unknown. It's the pioneers in the print industry who will score with social media. InfoTrends Director, Kate Dunn, provides a baseline for print and marketing services providers who want to incorporate social media into their own marketing efforts, and offer social media services to their clients.
Interactive print is not the future, it's here and now! Over the past few years, technologies have emerged to combine the strengths of print with online channels - mobile, social, and the Internet. On this Canon Solutions America Press Go webinar, InfoTrends Associate Director Lisa Cross explores how marketers, service providers, and agencies are uniting print, video, personalized URLS, QR codes, near-field communication, texting, and augmented reality to deliver multi-channel campaigns founded on print media.
With nearly 900,000 people employed in insurance agencies and brokerages, both carriers and agencies are striving to increase and improve their contact with insurance customers. Industry leaders, Richard Losch of Gooding Communications Group and Angelyn Treutel of SouthGroup Insurance, provide an overview of the trends and business communications opportunities. Sponsored by the Canon Solutions America Press Go! program.