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5/3/11: Pricing your products and services in the digital era is a complex challenge for print providers. Matt Rees of InfoTrends discusses the topic with Brian Russell of RR Donnelley and Bob Dahlke of Visographics.
The print provider is shifting from providing simple transactional print services to offering and supporting cross media marketing solutions. Learn how to speak with CMOs and educate your sales force about solutions selling.
3/1/11: See how your peers in the digital printing are adding color capabilities into their black and white business. Tips and techniques offered by Elizabeth Gooding, President, Insight Forums, with some real-live experiences from Cheryl Kananowicz, Vice President, DST Output.
Each year, InfoTrends' analysts take some risks in deriving the annual Road Map. We think deeply about the year ahead, then make predictions about the pivotal trends that will likely shape the market. This document provides an overview of the key trends that are expected to impact the business development market during 2015. It explores how marketing trends will drive new service needs, how the innovative use of technology will change the game for everyone, and how infrastructure investments make it possible to capitalize on growth potential.