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Meet Mike and John Morello, Co-Owners of Royal Printing

Recently, I was on a sales call with a customer who was looking for a new saddle stitcher. Like so many of our other customers, one of his chief obstacles was finding skilled operators to run his equipment.

Instead of trying to guess what your customers want, what if you could develop a program to hear exactly what your customers are saying about their needs and how these needs align with your products and services? The challenge today is the influx of channels that need to be heard. E-mails, social media, direct mail, phone calls, and meetings are all sources of actionable information. Simply learning to listen better can help you stand out in today’s highly competitive market, but doing so requires a system that addresses the Voice of your Customer (VoC).

The August 2022 Newsletter looks forward to some exciting updated thINK Academy LIVE classes while providing some direct access to thINK Ahead 22 session recordings.

Today’s buyers expect more from the sales reps who call on them. They are looking for new perspective that can help them increase business results. This live class provides a process for thINK Academy participants to investigate key markets and develop an understanding of how print can help organizations achieve key strategic objectives.