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Digital media is here to stay — but there is always an opportunity to include print as part of a marketing plan. As supply chain challenges persist, it’s important to continue to communicate the irreplaceable role that direct mail plays within a successful marketing strategy.
Inkjet print technology continues to revolutionize the industry because its benefits are well-aligned with today’s business needs. Most PSPs recognize inkjet’s versatility and ability to deliver affordable short runs with personalized content in record time, but they have also been trained to rely on the traditional offset printing process when producing premium quality applications. Today’s technological advancements are changing the landscape, offering PSPs and their customers an opportunity to benefit from inkjet’s value even when top quality print is the goal.
No matter how big or small you are, there will be some limitations to the resources you can devote to marketing and sales. Honing in your marketing strategy for a limited number of verticals mean you can more effectively create marketing initiatives that will resonate with existing customers and prospects. This session will summarize data presented by Keypoint Intelligence in prior sessions to prioritize where to focus your efforts to have the greatest impact. You will also get practical advice from industry peers
We have quite a bit in store for you this month, but we’d like to start off by welcoming a new member to the thINK community! Royal Printing is based in Las Vegas, Nevada, and has more than three decades of industry experience. The owners, brothers Mike and John Morello, have a rich history in the print business, and we’re excited to have them in the fold - learn more in the September 2022 Newsletter
Printing, Marketing, Branding, and Mailing.