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You’ve talked about Inkjet with a client or prospect. So, now what?

As you have heard us say in these tips and in other content we’ve created, follow-up is key.

However, how do we stay in touch and deliver a relevant sales call each time? The last thing we want to do is to make the Verizon-style approach: Can you hear me now? Can you hear me now? Can you hear me now?

Hey Kelly, I Have a Question…

Bill: Hey Kelly, right off the top of your head, can you give me two sources for inkjet printing leads?

Kelly: Absolutely! The newspaper and the Google.

Bill: Okay, which newspaper and what am I looking for?

Kelly: The Wall Street Journal and trends.

Content marketing is your friend. You can attract attention and interest via your blogs, social posts, and other forms of information, but a different kind of content can be particularly effective in convincing prospects to become customers.

There is never a bad time to plant a seed…even in the winter.

Let’s say you’re walking through Home Depot in search of a new snowblower. Walking towards that department, you come across this odd-looking curved saw at the top of a long pole. You’ve never seen such a thing and you ask a local clerk what it’s used for. Come to find out, this is the kind of thing used to trim the branches well above your head. In fact, it telescopes up to over 20 feet. “Cool,” you think, and you continue your journey.

If people in marketing are being honest, a big percentage of their job is guesswork. Done by the book, customer profiling and focus groups give clues as to the need and direction the company’s target market is headed. Soon thereafter, new products and services follow and a marketing message is created. Not everyone follows that game plan, however.