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thINK more than doubled Canon Solutions America inkjet customer attendance from prior year at the thINK Ahead Live Virtual Event that took place September 2, 2020.

In previous blogs in this marketing series, we’ve focused on the “top of the sales funnel,” deploying those tactics that attract new visitors to your website. These are folks who perhaps have searched for some particular product or need, or maybe viewed one of your blogs, but are brand-new to what you have to offer.

What’s the one simple trick you need to know in order to grab someone’s attention?

It’s a tool you can use right before you bring in your main message…and it will help your clients focus more on what you’re saying.

To close out our series on marketing to the “top of the sales funnel”—that is, generating awareness among prospective customers who may never have heard of you, by demonstrating your expertise and securing their interest—we’ll take a look at a couple of excellent ways to raise your profile among your target audiences: public relations and social influencers

In order to find a profitable inkjet print application, you needn’t look any further than your driveway. Every day, potential opportunity is lying there waiting for you to wake up and go get it. It’s scent permeates the air just like morning coffee.

It also has another name: The Wall Street Journal