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Chances are you’ve never been truly taught perhaps the most crucial communication skill. 

That skill is listening. 

How much do you think your clients know about you? How much do you know about them?

Do you know if they have families? Where they live? Where they went to school? What other products they buy?

If your answer is no, then the real question is: WHY NOT!?

True communication means putting the attention on the audience. Yet so many of us worry solely about ourselves. ie: How do I sound? What words should I use? Where do I look? How’s my inflection?

What if I told you the sky was green? Would you believe me? 

Well according to a Yale study,  if you heard that the sky was green over and over again, you’d start to believe it. That’s because of something called the “Illusory truth effect.” It’s a glitch in our brain that equates repetition and familiarity, with truth. The more we hear the same words and ideas repeated, the more we’ll remember them and believe them to be fact.

Think of these claims:

It’s a big fear for most people and most likely will happen to you at one point.

You’ll be giving a presentation in front of a large crowd, or speaking to an important client, or in a meeting with your boss, and you’ll get asked a question where you don’t know the answer. What do you do? 

Do you try to come up with a credible sounding sentence? Honestly and simply say “I don’t know”? 

Great communicators do neither. Instead an expert communicator: