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Join us exclusively, along with Keypoint Intelligence, for a live session exploring critical trends transforming the publishing market. This session offers unique insights from the latest 2023 Vertical Visions research and reveals how publishers are adapting to meet shifting customer demands.  We'll uncover: The Digital Divide and how publishers strategically allocate marketing resources between digital and print channels. Evolving Publication Applications, from what's driving change in the catalog market to discussing which printed book formats have the most significant market share.  Actionable strategies to remain relevant in the publishing market and how to go from a "one-hit wonder" to an industry rockstar."  Whether you're a publisher, a printing partner of a publisher, or simply curious about the publishing industry, this session will equip you with: Valuable insights to inform your publishing strategy. Real-world examples of how to use the Vertical Visions research to drive …

The Mailers’ Technical Advisory Committee (MTAC) is a venue for the USPS to share technical information with mailers and receive advice and recommendations concerning mail-related products and services, in an effort to enhance customer value and expand the use of USPS products and services. Meetings are hosted once per quarter and offer an opportunity for mailers to directly interact with the U.S. Postal Service (USPS) executive leadership team on new and existing programs. Here, Canon production inkjet customers and thINK members Scott Williams, General Manager of Operations, Impact and Dina Kessler, President, Kessler Creative, share a recap from the April 9-11 MTAC meeting with the thINK community.   Improving USPS Operational Efficiency The Q2 2024 MTAC meeting commenced with the postmaster general discussing the reorganization of leadership within the USPS to foster cross-collaboration and a more effective environment for resolving challenges. He highlighted the need for a …

OneTouchPoint, a leading technology and marketing execution services provider, embarked on a transformative journey by acquiring seven Canon varioPRINT 6000 TITAN production presses, each equipped with the Plockmatic PowerSquare™ BLM550+ inline booklet maker. This strategic move signified a monumental shift for the company, moving away from the conventional and embracing Canon's cutting-edge technology. We sat down with Rob Tynan, Vice President of Operations at OneTouchPoint, to understand the pivotal role these TITANs have played in reshaping their operations and enhancing customer satisfaction.   A Game-Changing Transition: Replacing the Old with the New OneTouchPoint's decision to adopt the varioPRINT 6000 TITAN series was motivated by their continual efforts to increase efficiencies—both internally and externally—and to achieve cost savings. “We’ve had a great leap forward in efficiency—after replacing twelve competitive devices with just seven Canon TITANs, we continue to …