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Download the thINK Forward 2025 First Edition! …

I want you to consider something that might feel untrue. It’s a pricing paradox. When a customer pushes back on price—when they ask you to “sharpen your pencil,” when they demand you match a competitor’s rate, when they claim their budget won’t stretch that far—it might feel like resistance. But in reality? It’s a buying signal. Think about it. Whether your customer is a business, a non-profit organization, a government agency, an educational institution, or any other kind of organization, they all have one thing in common:  There is a human being (or collection of humans!) making the buying decision for production inkjet printing services.  All of your customers are human beings.  And like all human beings, they are notoriously self-interested.  They don’t want to waste their time.  So why would they bother beating you up on price if they had no interest in buying from you?  The answer is:  they wouldn’t. If a prospect had no interest in your production inkjet printing services, they …

Three new vertical market kits to help you break into new markets, a recap of the recent MTAC meeting, and guidance on creating an AI policy for your organization! All in our February E-Newsletter. …

Merlin Printing, Inc., a leading Amityville, NY-based full-service printing company with a proud 60-year history, announces a strategic investment in its future: the acquisition of the powerful Canon varioPRINT iX3200 sheetfed inkjet press. This addition underscores Merlin's commitment to providing exceptional printing solutions and helping businesses of all sizes achieve their goals. Since its inception, Merlin Printing has embraced innovation. From its early days, the company consistently adapted to meet evolving customer needs. Their motto, “Our Business is to Help You Grow Your Business,” exemplifies this dedication to the success of their customers. The varioPRINT iX3200 significantly expands Merlin's capabilities, enabling them to offer a wider range of high-quality print solutions, including:   Targeted Direct Mail: Personalized messaging and data-driven insights for maximized ROI. Streamlined Transactional Printing: Timely and accurate statements, invoices, and customized …

Artificial intelligence (AI) is already causing huge shifts in several industries, and print is no exception; we can expect a big impact in 2025 if print service providers adopt AI technologies at the rate they’ve indicated they will . That said, while AI promises major opportunities to increase efficiency and work smarter, it also comes with risks. This is why I recommend every organization implement an AI policy.    What is an AI policy? An AI policy is an internal document designed to provide guidelines — and guardrails — to employees about your organization’s use of artificial intelligence. It can be used to communicate your stance on AI, your expectations regarding how company and customer data should be handled within AI tools, and any responsibilities employees have when using AI tools at the organization. Some companies choose to post their AI policies publicly, as well, in which case the policy can be seen as an external communication meant to inform customers about the …