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Canon will host an “Ask the Experts Roundtable” entitled “What’s Missing from Your Omni-Channel Marketing Strategy” on Oct 27th at 12:30 PM at the Direct Marketing Association Conference being held in San Diego, CA. The roundtable Group Leaders will be Elizabeth Gooding, President, Gooding Communications Group, and Sheri Jammallo, Corporate Enterprise Segment Marketing Manager, Canon. Both Elizabeth and Sheri will lead the group through a discussion you won’t want to miss. In this session you will learn: What’s Missing from Your Omni-Channel Marketing Strategy? When marketers compare the MROI of the various direct marketing channels they use the conversation tends to follow the lines of “digital versus traditional” or “online and offline” but rarely is it a true “omni-channel” discussion. One of the most overlooked channels is statement marketing, which is a critical anchor point in customer retention and cross-selling initiatives. With recent advances in full-color inkjet printing, …

Canon hosted 40 customers/prospects in a 2.5 day educational forum in Poing, Germany on May 13-15, 2014. The Drive Change Symposium was held during Océ’s Global Commercial Printing Business Days which is a world-wide event where over 1,000 attended in total this year. These customer events have always been a high-value vehicle to bring customers and executives together to develop strong partnerships, share information, and solidify Canon’s commitment to doing what’s right and best not only for the customer, but for the community at large. The Drive Change Symposium was no different. The sessions during this event focused on discussions and demonstrations around driving change in the attendees’ businesses and the markets they serve. Meanwhile, Océ’s customer experience center featured exclusive and highly sophisticated real life applications from Océ customers running live on the diverse portfolio being shown. Attendees were impressed by the wide selection of applications apt to raise …

The National Postal Policy Council (NPPC) is the trade association for large business users of letter mail, primarily in First Class. NPPC is committed to ensuring that a postal system to serve business mailers and the public comprehensively, effectively and efficiently be sustained. With the Postal Service under severe financial stress, NPPC is working with Congress, USPS and the Postal Regulatory Commission, as well as other postal stakeholders, to achieve a solution that will address the financial challenges. For more than twenty-five years the National Postal Policy Council has represented a distinguished group of the largest and most prestigious mailers in the country. During its nearly thirty years as a trade association, NPPC has addressed issues for the benefit of its members, the Postal Service and the users of the nation's mail system in general. Council members include representation from all the major mailers in the country to include (but not limited to) representation …

Last month, Canon sponsored a Book Business webinar entitled Inkjet: The Implications for Book Printing Manufacturers and Publishers . InfoTrends’ Barb Pellow and Jim Hamilton, who were guest speakers, discussed how high-speed inkjet technology for book printers has already had a profound business impact for adopters. Throughout the webinar, the audience was encouraged to submit questions to the InfoTrends panelists. Although many of these questions were answered during the hour-long session, more kept piling in as the webinar was wrapping up. The questions ranged from the cost of inkjet vs. offset to the quality of the newest inkjet technology. Here’s a sampling of the questions and answers that Jim published in his recent InfoBlog post . Q: Can inkjet handle content with math, tables, and illustrations? JH: There is no reason why math, tables, and illustrations cannot be reproduced well by inkjet systems. They all support 600 dpi resolution or higher. Plenty of math textbooks have …

What do you get when you bring together print providers, industry analysts and vendors for three days to talk about the future of the printing industry? One of the most beneficial, productive and exciting events of the year, the Inkjet Summit. The second annual Inkjet Summit, organized by nGage Events, along with publishing partner, Printing Impressions, was held April 7-9 at the beautiful Ponte Vedra Inn & Club in Ponte Vedra Beach, FL. This invitation-only, small group event boasts a unique atmosphere to learn about today’s issues and trends in the print industry and tomorrow’s technology advancements and solutions. Because of the intimate setting, attendees and industry experts are able to focus on building relationships to better understand and advance their needs. The Inkjet Summit plays a vital role to help further strategic partnerships which provide sound guidance to Print Service Providers looking to grow their businesses. For the second year in a row, Canon was a proud …