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Have you heard? MKTG Lab is now available to all thINK members! It’s a collaboration between Canon and the thINK user group, and it’s designed to give new press owners marketing tools, as well as access to professional services, to help them promote and sell their new capabilities. Get the Marketing Kit The first set of marketing tools was developed for the Océ VarioPrint i-series and are available now. Marketing kits for other presses will follow soon. In the downloadable marketing kits, you’ll find a press-ready direct mail series, a marketing how-to guide and video series, press-ready application samples, and more. The goal behind these tools is to provide you with a multi-touch campaign for lead generation, cross-sell and upsell. The best part is that the kits are free to all Canon inkjet customers.  Services Too An equally valuable piece of the MKTG Lab program is access to professional services you can trust. Pre-priced programs for marketing, sales training, and business …

I’m not an inkjet user – yet. We’ve been exploring it for about two years. We got a chance to go to thINK in 2017 and are hoping to go back this year. Here’s why I found value in the conference as a prospective buyer. What We’re Looking For in an Inkjet Press As an in-plant, we do a lot of transactional, offset, and color digital – everything from traditional EOBs and remittance to booklets and newsletters. We really run the gamut of color capabilities and substrates. Our current press doesn’t have the turnaround times we need, which is why we’re looking at adding a continuous feed inkjet press.  We’re looking to move roughly 15 million impressions per month to inkjet, if possible. It would be a variety of jobs, not just typical EOBs but also a lot of commercial print. The most important thing we need is a device that can win over our customers – our communications department will certainly need to sign off on quality. There’s a lot of cutsheet out there, but we’re looking for a …