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In today's crowded market, businesses and organizations are seeking ways to stand out, connect meaningfully with their audiences, and drive measurable results. Canon’s Inkjet technology is helping them do just that, thereby redefining what's possible with print by delivering speed, quality, personalization, and versatility at scale. This blog will consider how three very different verticals (non-profits, casinos, and home services businesses) are seizing the possibilities of print to grow faster and market smarter. Non-Profits: Making Every Dollar—and Every Impression—Count For non-profits, every communication matters. Whether it's a fundraising appeal, a thank-you note to donors, or a community update, printed materials must feel personal, powerful, and purposeful. Inkjet enables non-profits to: •    Personalize outreach to donors and volunteers using variable data printing •    Reduce waste and print costs with on-demand production •    Deliver high-quality materials like annual …

In today’s competitive printing landscape, staying ahead requires embracing technologies that offer exceptional quality and tangible business benefits. Inkjet presses have emerged as a transformative solution for the printing needs of discerning brand owners. Canon's innovative inkjet solutions are at the forefront, bringing print service providers (PSPs) a unique opportunity to redefine their capabilities, attract new clients, and enhance profitability. Don’t let outdated perceptions hold you back—today’s inkjet technology serves as a strategic differentiator! Inkjet: Redefining Quality for High-Value Applications Let’s face it—no one asks for low-quality print. High-quality materials have always been essential for making the right impression. In addition to looking good, today's marketing materials need to perform well and make a lasting impression. Regardless of the technologies we use to communicate, the fundamental demand for print that is sharp, clear, accurate in color, and …

Starting a production inkjet customer relationship with discounts trains customers to expect it. You’re signaling that your expertise, speed, and superior print capabilities come cheap, and reversing that expectation can take months or even years. Offer rock-bottom pricing on a first print run? Now they expect that rate forever. Make an exception “just this once”? It becomes the new normal. Think they’ll appreciate your quality and happily pay more next time? Not likely. They’re more likely to shop around for the next lowest bidder. Have you engaged in so-called “foot in the door” pricing—offering discounted pricing to entice a prospect to leave their current print service partner and give you a shot? You tell yourself you’ll raise prices later, once they’re hooked on your quality, turnaround, and service. But let’s be honest: it’s like adopting a puppy and saying, “Sure, it’s fine if you pee on the carpet now. I’ll teach you to go outside later, once we’ve bonded.” Spoiler alert: …

Get an update on thINK Ahead — plus, learn about AI use in our industry, get tips for value selling against RFPs, and make sure you are registered for the next thINK Academy workshop! All in our April E-Newsletter. …

BFC, a leading provider of e-commerce solutions and marketing automation, is celebrating its 50th year in business with continued growth and investment in cutting-edge technology. To further enhance its service offerings and meet the evolving needs of its diverse clientele, BFC has recently expanded its capabilities with the acquisition of a second Canon varioPRINT iX3200 sheetfed inkjet press. This investment underscores BFC's commitment to delivering exceptional quality, efficiency, and customized solutions for its clients. The Canon varioPRINT iX was selected after a thorough evaluation of various digital equipment options. Key factors in the decision included: Superior Color Quality and Consistency: The Canon varioPRINT iX 3200 delivers predictable and consistent color, which is critical for clients with stringent color requirements. Enhanced Efficiency: The press streamlines workflows, enabling faster turnarounds and cost-effective production by consolidating processes that …