How to Convey the Value of Direct Mail: A Marketer's Perspective

This session is a how-to guide for framing the value of direct mail in a way that resonates with marketers—helping mail service providers lead a much-needed rebrand of the channel in today’s digital-first world. We’ll explore how direct mail compares to other marketing channels, why consumers continue to prefer it in key moments, and what physical mail delivers that digital alone can’t. The focus will be on how to position direct mail as an essential part of a marketer’s strategy, providing fresh insights into how to communicate its value and align it with evolving marketing objectives. By the end of the session, you’ll walk away with practical strategies, talking points, and tools to help marketers rediscover direct mail as a powerful, creative, and innovative marketing opportunity.