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Every year, thINK gets better. I wasn’t sure if it would be possible to top last year’s event, but countless attendees told me last Thursday and Friday that this was without a doubt the best thINK yet.
I might be biased, but I have to say I agree! From the inspiring keynotes to the authentic connections forged over shared meals, there were some particularly valuable takeaways to be found at thINK 2018. Here are my personal highlights:
There is widespread agreement that automating your inkjet production workflow has numerous benefits. Automation reduces errors and lets you do more with fewer resources. It supports increased throughput, allows you to make better use of your equipment, and gives you the tools and foundation to take on more work. All of this impacts your bottom line and can lead to increased profits, so automating your workflow appears to be a no-brainer.
When Elizabeth and I first wrote the Designer’s Guide to Inkjet back in 2014, inkjet technology and market segments using inkjet were very different from what they are today. At that time, inkjet was embraced by organizations with high volumes of statements, bills, and direct mail. Publishing was starting to get a foothold but was not widely adopted. But today? Today, inkjet pages have skyrocketed, and the range of suitable applications is still growing.
The countdown is on! thINK 2018 is just one week away… or only 6 days if you’ll be here early for the pre-conference Inkjet 101 sessions. In case you haven’t been keeping up with our activities, we wanted to share why we can’t wait to see you here in sunny Boca Raton!
thINK is a major event, jam-packed with sessions, workshops, and opportunities to network. Those attending for the first time might look at the agenda and feel a bit overwhelmed by all the tracks and choices. Even if you’ve attended thINK in the past, the conference grows so much from year to year that there’s always something new and exciting to take advantage of. Take it from a thINK veteran: it’s good to go in with a plan.
Here’s my advice if you want to make the most of thINK 2018.