Blog

Join in the community forum! The thINK blog is a place for community member to share their opinions, best practices, successes, and challenges. Add your comments to the blogs published here or write a blog and we’ll post it for you.

Telling a Great Story with Print Samples

Submitted by pmcgrew on July 26, 2018

Often overlooked when juggling all the dos and don’ts of selling inkjet’s value to your clients— your print sample kit. Print samples that tell a story by pairing the print solution with a functional story differentiates you from your competitors. Further, story-telling print samples give your sales reps stronger talking points when engaging with prospects and existing customers.

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thINK 2018 Preview: Commercial Success

Submitted by bradzis on July 19, 2018

thINK 2018 is just around the corner and we’ve got some great panel discussions planned for you. I’ve hand-picked a few to share with you in this and future blog posts.

Mark Michelson, editor-in-chief of Printing Impressions, will be joining us again this year to moderate the panel discussion: “Commercial Success: Leveraging Inkjet to Create New Applications, Revenue Streams.” He’ll share his insights on the current state of the production inkjet printing market and why commercial printers are increasingly leveraging its benefits. 

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Are You Ready to Learn Inkjet?

Submitted by bradzis on June 28, 2018

thINK 2018 will be here before you know it. This year, we’ll have more than 20 sessions with something for everyone – whether you’re working in commercial print, transactional, direct mail, publishing, or in-plant. New this year are hands-on workshops in a longer 1½ -hour format for deep dives into paper, color management, workflow, sales, or marketing.

Here’s a sneak peek at some of the sessions you can expect across the three tracks: Inkjet Innovations, Workflow Innovations, and Innovate for Page & Revenue Growth.

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Dave Schuller Shares His Story

Submitted by dmschuller on June 11, 2018

If I had to give advice to others who are implementing inkjet, I’d say plan for change! 

Back in 2009, we bought our first inkjet press – and boy have we learned a lot since then. Our transition to inkjet started with our company leadership. Taylor Corporation is always looking to be in front of emerging technology. Moving away from warehousing customer collateral was also a significant factor. 

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Breaking Down the Generational XYZ’s

Submitted by nichole.jones on June 6, 2018

Whether you (or your clients) are marketing your products and services to Baby Boomers, Gen-Xers, Millennials, or Generation Z, understanding customers’ channel preferences and behaviors is key to success. Generational preferences about e-mail vs. direct mail, online engagement, mobile usage, and general buying habits should be at the core of all marketing communication strategies. Here’s a quick breakdown to help you navigate the communication landscape across the generational divides. 

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