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Digital Books On Demand: The Pathway to Profitability

Submitted by Barb.Pellow on June 19, 2013

The way books are offered for sale and how they are purchased has changed. Large retailers, chains, supermarkets, and Internet bookshops all demonstrate the diversity of the bookselling approach. This has led to a changing value-added chain—book dealers such as Amazon now print books themselves, e-books have taken hold, and authors are increasingly utilizing the vanity-publishing model to publish and sell their creations directly to the public. In short, the market has become considerably more volatile, ad-hoc, and unpredictable.

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Powering Up with Social Media

Submitted by fmcmahon on May 22, 2013

We’ve all read the statistics about the power of social media. From Facebook, LinkedIn and Twitter to Pinterest, YouTube and Slideshare, individuals and businesses alike are increasingly relying on social media as they consider future purchases and alliances.

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