Blog

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Q&A with Former Postmaster General, Patrick Donahoe: Insights into the Postal Task Force Report

Submitted by jeanag@sg360.com on April 1, 2019

We recently sat down with former Postmaster General and current SG360° board member, Patrick Donahoe, to get his thoughts on the U.S. Department of Treasury’s recently released task force report United States Postal System: A Sustainable Path Forward.

Q&A with Former Postmaster General

 

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The Importance of a Process

Submitted by Bill Farquharson and Kelly Mallozzi on March 28, 2019

You’ve heard us say this before. NINETY percent of salespeople do not have a regular prospecting process that they follow with any kind of regularity.  So, odds are, if you are reading this, you fall into that ninety percent. You are reading this blog and that’s a good start.

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Evaluating Your Finishing Options

Submitted by pmcgrew on March 26, 2019

Finishing solutions in your shop can be a necessary piece of infrastructure or a differentiator that brings you new business. How you treat finishing in your production often depends on the type of business you operate. For transaction print and mail operations, finishing may revolve around slit/merge, perf/punch, fold and insert operations, while for direct mail print shops there may be a wider range of options for folding, scoring, creasing, and tabbing. Book printers often focus on book block assembly, binding, and cover-based workflows.

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Where to Find Your Next Level Sales Prospects

Submitted by Bill Farquharson and Kelly Mallozzi on March 22, 2019

Whether you have just finished training and are getting started in your sales career or you’ve been selling for decades, finding new business can be daunting. So, we’re gonna try to make this as easy on you as possible. Before you do anything else, you must know who you are going to call on. We’ll lay this out for you in, say, 12 easy steps.
 

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How to Put Together a Content Marketing Plan & Calendar

Submitted by Christopher Hosford on March 12, 2019

In our previous post we established why content marketing is an effective tool for building your brand’s reputation and broadcasting it more widely to give your printing business a big boost. Content marketing is all about communicating with customers in a variety of ways that establishes you as a thought leader through a variety of channels, including blog posts, email, direct mail, social media, and more.

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