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Vertical Markets

Vertical Markets and Red Cars

Submitted by Bill Farquhars… on August 28, 2019

Imagine driving down the road and someone in the back seat says, “Wow, there sure are a lot of red cars on this highway.”...

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Your Best Vertical Market Is...

Submitted by Bill Farquhars… on August 20, 2019

Bill has three daughters, Kate, Emma, and Madeline. 

When Kate graduated from high school, she stepped into college in Boston. That expensive mistake was also...

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How NOT to Sell to a Vertical Market

Submitted by Bill Farquhars… on August 05, 2019

The term, “Vertical Market” is used to define categories of prospects, such as banks, hospitals, colleges, restaurants, construction, and so on. The thinking is...

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5 Benefits of Vertical Marketing

Submitted by nichole.jones on January 04, 2019

In its simplest terms, vertical marketing means tailoring an organization’s sales, products, and marketing efforts to a specific industry. This specialization allows you to...

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Vertical Market Kits Can Help Drive Sales

Submitted by tpowers on May 22, 2017

Enhancing sales productivity, differentiation, and maximizing individual markets are ultimate goals for today’s print businesses. Understanding a specific market’s dynamics by vertical or company...

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Healthy Markets for Printers

Submitted by egooding on July 29, 2013

You can’t watch the news, or even go to the drugstore, without hearing about the massive changes in the U.S. healthcare system. Many of...

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