Vertical Markets

Vertical Market Kits Can Help Drive Sales

Submitted by tpowers on May 22, 2017

Enhancing sales productivity, differentiation, and maximizing individual markets are ultimate goals for today’s print businesses. Understanding a specific market’s dynamics by vertical or company size can provide lucrative opportunities for the shop, but can be challenging. Gaining a greater insight into specific markets and the key verticals within their local markets can help print providers make decisions regarding what services to offer to their customers.

Read More

Healthy Markets for Printers

Submitted by egooding on July 29, 2013

You can’t watch the news, or even go to the drugstore, without hearing about the massive changes in the U.S. healthcare system. Many of the changes are a result of the Patient Protection and Affordable Care Act passed in 2010, however many of these changes are simply a result of changing demographics and rising healthcare costs. Whatever the source, changes are affecting all aspects of the healthcare community including:

Read More

Property Casualty Insurance – A Great Market for Printers

Submitted by egooding on June 25, 2013

The Property and Casualty (P&C) insurance market is ripe for opportunities for printers. Insurance is a document-centric business where the only tangible evidence of what the consumer paid for is a policy document. P&C insurance has the added benefit of being something that everyone needs and, in most states, is required to have in some form or another. The competition for consumer’s business is fierce generating big-bucks marketing campaigns from major players like Allstate, GIECO, Farmers Insurance, Progressive, State Farm and others.

Read More