Transitioning to Inkjet
There is widespread agreement that automating your inkjet production workflow has numerous benefits. Automation reduces errors and lets you do more with fewer resources. It supports increased throughput, allows you to make better use of your equipment, and gives you the tools and foundation to take on more work. All of this impacts your bottom line and can lead to increased profits, so automating your workflow appears to be a no-brainer.
When Elizabeth and I first wrote the Designer’s Guide to Inkjet back in 2014, inkjet technology and market segments using inkjet were very different from what they are today. At that time, inkjet was embraced by organizations with high volumes of statements, bills, and direct mail. Publishing was starting to get a foothold but was not widely adopted. But today? Today, inkjet pages have skyrocketed, and the range of suitable applications is still growing.
Here’s another thINK 2018 panel discussion you won’t want to miss, especially if you’re in the book printing arena or looking for niche opportunities there.
thINK 2018 is just around the corner and we’ve got some great panel discussions planned for you. I’ve hand-picked a few to share with you in this and future blog posts.
Mark Michelson, editor-in-chief of Printing Impressions, will be joining us again this year to moderate the panel discussion: “Commercial Success: Leveraging Inkjet to Create New Applications, Revenue Streams.” He’ll share his insights on the current state of the production inkjet printing market and why commercial printers are increasingly leveraging its benefits.
If I had to give advice to others who are implementing inkjet, I’d say plan for change!
Back in 2009, we bought our first inkjet press – and boy have we learned a lot since then. Our transition to inkjet started with our company leadership. Taylor Corporation is always looking to be in front of emerging technology. Moving away from warehousing customer collateral was also a significant factor.
Did you know that Canon Solutions America offers a host of professional services to thINK members? Many of you have taken advantage of the application and workflow consulting services, as well as project management services in preparation for your press installation and workflow integration, but are you fully versed in the new sales training and marketing programs that we have added? At our core, we believe that professional training is integral to realizing the full potential of your solutions in terms of improved efficiency and added capabilities.
Have you heard? MKTG Lab is now available to all thINK members! It’s a collaboration between Canon Solutions America and the thINK user group, and it’s designed to give new press owners marketing tools, as well as access to professional services, to help them promote and sell their new capabilities.
I’m not an inkjet user – yet. We’ve been exploring it for about two years. We got a chance to go to thINK in 2017 and are hoping to go back this year. Here’s why I found value in the conference as a prospective buyer.
Do your customers understand the contribution your inkjet production investment can make to their success? Promoting and demonstrating the value inkjet digital printing brings to clients is a critical sales tool. According to Keypoint Intelligence‒InfoTrends’ research on sales best practices, 40% of print service providers are NOT supporting sales efforts with lead generation campaigns today! Firms cannot solely reply on inbound marketing to grow their companies.