Transactional

Why Agnostic, Robust Workflow Is so Important for Inkjet

Submitted by Anthony.Leccese on August 27, 2019

To fully take advantage of the benefits of inkjet, it’s important to have a workflow that can operate across multiple types of incoming work, automating tasks along the way, and work agnostically in a mixed printing environment with equipment from multiple vendors or multiple printing technology (inkjet production, toner, offset, large format).

One of the problems that hinders the ability to take advantage of the greater speeds and format sizes of inkjet presses is the reluctance of users to replace their proprietary workflows. 

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Differentiate with Finishing Options

Submitted by pmcgrew on March 07, 2019

Printing is a competitive business. Although buyers are always seeking a good price, they are also looking for ways to add value to the messages they communicate. Transactional print buyers are working to differentiate themselves with more colors, better papers, and even unique envelopes and self-mailers. Purchasers of direct mail marketing collateral are interested in these same differentiators, but they are also exploring other options—the addition of interesting folds and cuts, embossing, lamination, and spot varnishes.

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Color Migration and Digital Delivery: White Paper Preview

Submitted by gina.ferrara on March 04, 2019

Since its introduction over a decade ago, color inkjet technology has provided the transactional print industry with numerous improvements, including better output quality, faster print speeds, greater flexibility in print jobs and increased productivity. Transactional communications are business-to-consumer (B2C) communications, such as statements, bills and customer letters, which span a variety of verticals including financial services, insurance, healthcare and utilities.

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Practicing for Digital Services: Procurement Holds the Power in Transactional Communications

Submitted by wmorgan on December 20, 2018

In the course of day-to-day business practices, procurement’s growing influence has made request for proposal (RFP) engagements a fact of life. Procurement representatives are intent on using RFPs to standardize providers’ proposals, so they can better compare bidder prices. Unfortunately, procurement departments often have a limited perspective on the intricacies of creating, managing, and delivering transactional communications as well as a desire to keep prospective vendors at arm’s length from internal business owners.

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PCI Group Nearly Triples Printed Pages Over Two Years

Submitted by Barb.Pellow on August 31, 2017

PCI Group has nearly tripled its number of pages printed over the past two years. According to Christian Kropac, President and Co-Owner, this astonishing growth is “100% because of our investment in inkjet.” Before the company invested in inkjet in 2015, PCI was printing about 300 million pages per year. Today the company produces over 1.2 billion pages per year on its inkjet presses. 

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Top Reasons CMOs Love Inkjet

Submitted by Barb.Pellow on July 21, 2017

Today’s consumers are bombarded with thousands of promotional messages on a daily basis, from television or radio ads to out-of-home advertising, social media, e-mails, and Internet ads. Marketers face the challenge of getting their messages out in a way that cuts through this clutter and encourages desired behaviors in recipients. Marketers are increasingly leveraging statements and other transactional documents as a marketing platform, so these documents are becoming an integral part of the overall customer experience.

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Interview with thINK Members at Access Direct Systems

Submitted by sjammallo on February 27, 2017

One of the greatest selling points that Access Direct Systems of Farmingdale, N.Y., has to offer is its acute sense of – and proficiency in handling – data, as well as the potential value it offers direct mail clients. That is not very surprising to hear, as the 550-employee firm produces more than one billion direct marketing and transactional mail pieces per year from three production facilities on Long Island.

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Impact: The Inkjet Printing Journey

Submitted by sjammallo on January 03, 2017

When it came time to make a decision on the digital printing path it needed to take — toner or inkjet — the executives at direct mail and transactional specialist Impact of Minneapolis followed a simple business axiom: If you don’t take care of your customers, someone else will.

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Interview with thINK Member Rob Reddinger - Pinnacle Data Systems

Submitted by sjammallo on December 19, 2016

As viable candidates for production inkjet printing technology go, one would be hard-pressed to find a firm with a greater need than Pinnacle Data Systems of Suwanee, Ga. This poster child status has been replaced by a solution that provided relief to numerous pain points. The company debuted in 1999 as an accounting software company that marketed and customized ERP solutions. Pinnacle added print-and-mail document output services two years later, essentially as an add-on service for its existing software client base. 

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