Profitable Print

Practicing for Digital Services: Procurement Holds the Power in Transactional Communications

Submitted by wmorgan on December 20, 2018

In the course of day-to-day business practices, procurement’s growing influence has made request for proposal (RFP) engagements a fact of life. Procurement representatives are intent on using RFPs to standardize providers’ proposals, so they can better compare bidder prices. Unfortunately, procurement departments often have a limited perspective on the intricacies of creating, managing, and delivering transactional communications as well as a desire to keep prospective vendors at arm’s length from internal business owners.

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Telling a Great Story with Print Samples

Submitted by pmcgrew on July 26, 2018

Often overlooked when juggling all the dos and don’ts of selling inkjet’s value to your clients— your print sample kit. Print samples that tell a story by pairing the print solution with a functional story differentiates you from your competitors. Further, story-telling print samples give your sales reps stronger talking points when engaging with prospects and existing customers.

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Inkjet: The Pathway to Profitability

Submitted by tpowers on August 30, 2017

Inkjet: Advancements in inkjet technology have print service providers asking not if, but WHEN they should invest. InfoTrends interviewed a number of inkjet users to find out the critical strategies they are following to accelerate their organization’s path to profitability. 

In the recent Keypoint Intelligence | InfoTrends “Inkjet: The Pathway to Profitability” analysis, Barb Pellow shared key highlights:

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10 Best Practices of High Performance Print Sales Organizations

Submitted by lisa_cross on July 19, 2017

A key challenge facing today’s print and marketing service providers is finding and applying the right mix of best practices to increase sales staff performance. InfoTrends conducted a research study to identify the best sales practices of printing companies that were experiencing sales growth, surveying over 250 print service providers and conducting telephone interviews with 22 executives of printing companies.

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Where's The Money? Targeting Profitable Print

Submitted by Barb.Pellow on March 10, 2017

According to data from InfoTrends’ research of over 800 enterprises in 10 different markets, profitable print opportunities can be found in a number of vertical industries. These survey respondents report that print remains a prominent channel of communication, representing over 29% of their overall spending. 

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