Often overlooked when juggling all the dos and don’ts of selling inkjet’s value to your clients— your print sample kit. Print samples that tell a story by pairing the print solution with a functional story differentiates you from your competitors. Further, story-telling print samples give your sales reps stronger talking points when engaging with prospects and existing customers.
Inkjet: Advancements in inkjet technology have print service providers asking not if, but WHEN they should invest. InfoTrends interviewed a number of inkjet users to find out the critical strategies they are following to accelerate their organization’s path to profitability.
In the recent Keypoint Intelligence | InfoTrends “Inkjet: The Pathway to Profitability” analysis, Barb Pellow shared key highlights:
A key challenge facing today’s print and marketing service providers is finding and applying the right mix of best practices to increase sales staff performance. InfoTrends conducted a research study to identify the best sales practices of printing companies that were experiencing sales growth, surveying over 250 print service providers and conducting telephone interviews with 22 executives of printing companies.
According to data from InfoTrends’ research of over 800 enterprises in 10 different markets, profitable print opportunities can be found in a number of vertical industries. These survey respondents report that print remains a prominent channel of communication, representing over 29% of their overall spending.