Profitable Print

Practicing for Digital Services: Procurement Holds the Power in Transactional Communications

Submitted by wmorgan on December 20, 2018

In the course of day-to-day business practices, procurement’s growing influence has made request for proposal (RFP) engagements a fact of life. Procurement representatives are intent on using RFPs to standardize providers’ proposals, so they can better compare bidder prices. Unfortunately, procurement departments often have a limited perspective on the intricacies of creating, managing, and delivering transactional communications as well as a desire to keep prospective vendors at arm’s length from internal business owners.

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Telling a Great Story with Print Samples

Submitted by pmcgrew on July 26, 2018

Often overlooked when juggling all the dos and don’ts of selling inkjet’s value to your clients— your print sample kit. Print samples that tell a story by pairing the print solution with a functional story differentiates you from your competitors. Further, story-telling print samples give your sales reps stronger talking points when engaging with prospects and existing customers.

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Inkjet: The Pathway to Profitability

Submitted by tpowers on August 30, 2017

Inkjet: Advancements in inkjet technology have print service providers asking not if, but WHEN they should invest. InfoTrends interviewed a number of inkjet users to find out the critical strategies they are following to accelerate their organization’s path to profitability. 

In the recent Keypoint Intelligence | InfoTrends “Inkjet: The Pathway to Profitability” analysis, Barb Pellow shared key highlights:

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