Differentiate with Finishing Options

Submitted by pmcgrew on March 07, 2019

Printing is a competitive business. Although buyers are always seeking a good price, they are also looking for ways to add value to the messages they communicate. Transactional print buyers are working to differentiate themselves with more colors, better papers, and even unique envelopes and self-mailers. Purchasers of direct mail marketing collateral are interested in these same differentiators, but they are also exploring other options—the addition of interesting folds and cuts, embossing, lamination, and spot varnishes.

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Telling a Great Story with Print Samples

Submitted by pmcgrew on July 26, 2018

Often overlooked when juggling all the dos and don’ts of selling inkjet’s value to your clients— your print sample kit. Print samples that tell a story by pairing the print solution with a functional story differentiates you from your competitors. Further, story-telling print samples give your sales reps stronger talking points when engaging with prospects and existing customers.

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Inkjet Paper is on the Rise … thINK Tools Help You Navigate Your Options!

Submitted by lperez-sierra on March 28, 2018

As early adopters of inkjet technology, you all know how exciting this market has become in a few short years. If you think about the evolution of inkjet, you would probably agree that between when inkjet was first introduced to the market ten years ago and where we are today, a big part of that success has been around media options. While there have of course been improvements in inks and printheads, I’m truly amazed at the quick uptick that we’ve recently seen with inkjet-enabled papers.

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Up Your Inkjet Media Game, 4 Easy Ways Now

Submitted by nichole.jones on March 21, 2018

Capturing consumers’ attention can be difficult. Substrates that make print standout and attract attention are gaining in popularity. In addition, new types of substrates are enabling new print applications. Marketers have high interest in using specialty media to make their printed communications standout and capture attention in a media cluttered world. Media/substrate options for inkjet printing devices have expanded since the early days.

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Forward thINKing

Submitted by tpowers on January 23, 2017

The thINK 2016 conference may be over, but that doesn’t mean the education stops. During the three-day event, both new and existing thINK members united to share inkjet experiences, learn from experts, and hear from some of the most successful inkjet service providers in the industry. More than 30 sessions – designed for all levels of inkjet experience and awareness – were held throughout the event. Now, all the thINK conference presentations are available in the resource center at, giving thINK members unprecedented access to a robust library of inkjet-related knowledge.

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An Interview with Glatfelter

Submitted by vbohnert on August 25, 2016

Glatfelter is a thINK founding partner and a Gold sponsor of thINK 2016. We sat down with Rob Keller, Director, New Business Development, Specialty Papers Business Unit and Siva Mudigonda, Manager, New Products to hear their inkjet perspectives.

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An Interview with thINK sponsor – Midland Paper

Submitted by vbohnert on August 08, 2016

Midland Paper is a thINK founding partner and a Platinum sponsor of thINK 2016. We sat down with Mike Ratcliff, Midland’s Vice-President and General Manager for Specialty Paper and Film to hear their inkjet perspectives.

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An Interview with Domtar

Submitted by vbohnert on July 11, 2016

Domtar is a thINK founding partner and Platinum sponsor of thINK 2016. We talked with Jay Abraham, Technical Sales Manager, to hear why Domtar is such an enthusiastic supporter of thINK

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An Interview with Appvion

Submitted by vbohnert on June 23, 2016

Appvion (formerly Appleton Papers) is a thINK founding partner and a Platinum sponsor of thINK 2016. We sat down with Jeff Luehring, Business Team Leader and Connie Evers, Brand Manager of the company’s inkjet team to hear their inkjet perspectives.

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