Today’s inkjet technologies promise efficient production at the speed of light with print quality that gets better and better every day. But how do you sell the benefits of your latest investment to new customers, be it a new market or the next generation of print buyer? It’s honestly not as difficult as you think.
Personalized video marketing is an innovative strategy that can be used to engage consumers. Empowered by the digital revolution, organizations can, for the first time, reliably reach their consumer base with personalized video advertisements—whether they are delivered via smartphone, PC, laptop, tablet, or video game console. But it is important to remember that not all personalized video content is created equal—if it were, every company on the globe would be implementing it.
Whether you (or your clients) are marketing your products and services to Baby Boomers, Gen-Xers, Millennials, or Generation Z, understanding customers’ channel preferences and behaviors is key to success. Generational preferences about e-mail vs. direct mail, online engagement, mobile usage, and general buying habits should be at the core of all marketing communication strategies. Here’s a quick breakdown to help you navigate the communication landscape across the generational divides.
Have you heard? MKTG Lab is now available to all thINK members! It’s a collaboration between Canon Solutions America and the thINK user group, and it’s designed to give new press owners marketing tools, as well as access to professional services, to help them promote and sell their new capabilities.
In 2018, organizations will select communication channels based on the experience delivered to customers and print will play a key role. Keypoint Intelligence – InfoTrends research confirms the viability and strength of print as organizations continue to invest the majority of their budget dollars on it. As we kick off the new year, here are the top ways to make the most of printing in the new year.
Over the past few years, marketers across all industries and categories have become obsessed with Millennials – what are the best ways to reach them and help them form meaningful connections with brands? This captivating generation has a unique sense of self and a nontraditional approach to life stages, and this has made marketing to them a challenge.
In the latter part of (the father of modern advertising) reportedly stated, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” Today’s emerging technologies make it easier than ever to demonstrate and manage the impact of marketing on revenue. Marketing attribution – which is the science of using advanced analytics and key metrics to allocate proportional credit to each marketing touch point across all channels (online and offline) and lead to a desired customer behavior – is a hot topic for marketers of all sizes.
Winterberry Group’s Managing Director Jonathan Marqulies came to the thINK 2016 Conference to relay a story we have been hearing more often lately: personalized direct mail is growing and there is an opportunity for printers and marketers alike to integrate it into an omni-channel marketing plan, one that can marry production inkjet printing and big data in a cohesive way.
In today’s digital age, online engagement requires a more personal approach than in the past. Online marketing used to be about creating marketing campaigns comprised of ad banners, search terms and mass email sends. Times have changed and with it technologies that hamper those marketing efforts.
Our tech-enabled society is changing at the speed of a megabyte. In 2000, just 43 percent of American adults used the Internet. Now, 87 percent of us surf the Net, according to the Pew Research Center. Globally, 2.9 billion people are connected to the Internet. That’s over 30 percent of the world’s population. In just one Internet minute, we send 200 million emails, perform 4.1 million Google searches, share 3.3 million Facebook items, send 433,000 Tweets, download 195,000 apps, and upload 100 hours of YouTube content.