Multichannel Marketing

Creating the Ideal Personalized Video

Submitted by cmcmahon on October 05, 2018

Personalized video marketing is an innovative strategy that can be used to engage consumers. Empowered by the digital revolution, organizations can, for the first time, reliably reach their consumer base with personalized video advertisements—whether they are delivered via smartphone, PC, laptop, tablet, or video game console. But it is important to remember that not all personalized video content is created equal—if it were, every company on the globe would be implementing it.

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Breaking Down the Generational XYZ’s

Submitted by nichole.jones on June 06, 2018

Whether you (or your clients) are marketing your products and services to Baby Boomers, Gen-Xers, Millennials, or Generation Z, understanding customers’ channel preferences and behaviors is key to success. Generational preferences about e-mail vs. direct mail, online engagement, mobile usage, and general buying habits should be at the core of all marketing communication strategies. Here’s a quick breakdown to help you navigate the communication landscape across the generational divides. 

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MKTG Lab is Here

Submitted by smannone on May 17, 2018

Have you heard? MKTG Lab is now available to all thINK members! It’s a collaboration between Canon Solutions America and the thINK user group, and it’s designed to give new press owners marketing tools, as well as access to professional services, to help them promote and sell their new capabilities.

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Making the Most of Print in 2018

Submitted by lisa_cross on January 26, 2018

In 2018, organizations will select communication channels based on the experience delivered to customers and print will play a key role. Keypoint Intelligence – InfoTrends research confirms the viability and strength of print as organizations continue to invest the majority of their budget dollars on it. As we kick off the new year, here are the top ways to make the most of printing in the new year. 

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Get Ready For Generation Z!

Submitted by Barb.Pellow on August 29, 2017

Over the past few years, marketers across all industries and categories have become obsessed with Millennials – what are the best ways to reach them and help them form meaningful connections with brands? This captivating generation has a unique sense of self and a nontraditional approach to life stages, and this has made marketing to them a challenge.

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A Focus on Marketing Attribution

Submitted by Barb.Pellow on May 03, 2017

In the latter part of (the father of modern advertising) reportedly stated, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” Today’s emerging technologies make it easier than ever to demonstrate and manage the impact of marketing on revenue. Marketing attribution – which is the science of using advanced analytics and key metrics to allocate proportional credit to each marketing touch point across all channels (online and offline) and lead to a desired customer behavior – is a hot topic for marketers of all sizes.

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The Future of Direct Mail

Submitted by sjammallo on December 13, 2016

Winterberry Group’s Managing Director Jonathan Marqulies came to the thINK 2016 Conference to relay a story we have been hearing more often lately:  personalized direct mail is growing and there is an opportunity for printers and marketers alike to integrate it into an omni-channel marketing plan, one that can marry production inkjet printing and big data in a cohesive way. 

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Putting Real Time Data Into Direct Mail: What’s Old is New Again

Submitted by Anonymous (not verified) on June 06, 2016

In today’s digital age, online engagement requires a more personal approach than in the past. Online marketing used to be about creating marketing campaigns comprised of ad banners, search terms and mass email sends. Times have changed and with it technologies that hamper those marketing efforts.

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The Brave New World of Omni-Channel Marketing

Submitted by sjammallo on April 28, 2016

Our tech-enabled society is changing at the speed of a megabyte. In 2000, just 43 percent of American adults used the Internet. Now, 87 percent of us surf the Net, according to the Pew Research Center. Globally, 2.9 billion people are connected to the Internet. That’s over 30 percent of the world’s population. In just one Internet minute, we send 200 million emails, perform 4.1 million Google searches, share 3.3 million Facebook items, send 433,000 Tweets, download 195,000 apps, and upload 100 hours of YouTube content. 

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Direct Marketing Association: "Ask the Experts Roundtable - What's Missing from Your Omni-Channel Marketing Strategy?" Primary tabs

Submitted by sjammallo on July 22, 2014

Canon Solutions America will host an “Ask the Experts Roundtable” entitled “What’s Missing from Your Omni-Channel Marketing Strategy” on Oct 27th at 12:30 PM at the Direct Marketing Association Conference being held in San Diego, CA. The roundtable Group Leaders will be Elizabeth Gooding, President, Gooding Communications Group, and Sheri Jammallo, Corporate Enterprise Segment Marketing Manager, Canon Solutions America. Both Elizabeth and Sheri will lead the group through a discussion you won’t want to miss. In this session you will learn:

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