Digital marketing has dramatically changed the kinds of jobs necessary for a modern marketing operations team. It takes the right people to develop the strategy and processes to successfully promote your digital printing business, win new customers, and keep the ones you have. Whether your company experiences digital marketing success or failure will be determined by having the right people on your side.
Email is one of the oldest of internet technologies and still one of the most effective as a marketing tool.
Marketing these days is driven by technology. By some accounts there are at least 7,000 marketing tech products out there that can help you be a marketing winner —or confuse you completely. How can you pick what marketing technologies to invest in that make sense for your particular business, and that will provide the best return on your investment?
Today’s inkjet technologies promise efficient production at the speed of light with print quality that gets better and better every day. But how do you sell the benefits of your latest investment to new customers, be it a new market or the next generation of print buyer? It’s honestly not as difficult as you think.
Personalized video marketing is an innovative strategy that can be used to engage consumers. Empowered by the digital revolution, organizations can, for the first time, reliably reach their consumer base with personalized video advertisements—whether they are delivered via smartphone, PC, laptop, tablet, or video game console. But it is important to remember that not all personalized video content is created equal—if it were, every company on the globe would be implementing it.
Whether you (or your clients) are marketing your products and services to Baby Boomers, Gen-Xers, Millennials, or Generation Z, understanding customers’ channel preferences and behaviors is key to success. Generational preferences about e-mail vs. direct mail, online engagement, mobile usage, and general buying habits should be at the core of all marketing communication strategies. Here’s a quick breakdown to help you navigate the communication landscape across the generational divides.
Have you heard? MKTG Lab is now available to all thINK members! It’s a collaboration between Canon Solutions America and the thINK user group, and it’s designed to give new press owners marketing tools, as well as access to professional services, to help them promote and sell their new capabilities.
Winterberry Group’s Managing Director Jonathan Marqulies came to the thINK 2016 Conference to relay a story we have been hearing more often lately: personalized direct mail is growing and there is an opportunity for printers and marketers alike to integrate it into an omni-channel marketing plan, one that can marry production inkjet printing and big data in a cohesive way.
In today’s digital age, online engagement requires a more personal approach than in the past. Online marketing used to be about creating marketing campaigns comprised of ad banners, search terms and mass email sends. Times have changed and with it technologies that hamper those marketing efforts.