ICYMI (In Case You Missed It!) a few weeks ago the United States Postal Service finally established its Board of Governors and then announced the Postal Discount Programs available throughout 2019. This year the USPS Board of Governors created six new promotions that bring the promise of great postal savings options, but there is a tougher requirement for planning and execution this time around. Mailers will need to read and understand the requirements to ensure their clients get the best results.
According to data from InfoTrends’ research of over 800 enterprises in 10 different markets, profitable print opportunities can be found in a number of vertical industries. These survey respondents report that print remains a prominent channel of communication, representing over 29% of their overall spending.
About a decade ago, after years of steady growth, Brianne Baggetta Noonan, president of Albany, N.Y.-based The Mailworks, had a revelation: How can you market your product to new customers if you’re outsourcing your work and you’re not passionate about it? At the time, the company was receiving 60-70% of its work via outsourcing from print brokers or offset printers. But Baggetta Noonan wanted to bring work in-house to set them apart from their competition.
One of the greatest selling points that Access Direct Systems of Farmingdale, N.Y., has to offer is its acute sense of – and proficiency in handling – data, as well as the potential value it offers direct mail clients. That is not very surprising to hear, as the 550-employee firm produces more than one billion direct marketing and transactional mail pieces per year from three production facilities on Long Island.
The thINK 2016 conference may be over, but that doesn’t mean the education stops. During the three-day event, both new and existing thINK members united to share inkjet experiences, learn from experts, and hear from some of the most successful inkjet service providers in the industry. More than 30 sessions – designed for all levels of inkjet experience and awareness – were held throughout the event. Now, all the thINK conference presentations are available in the resource center at thINKforum.com, giving thINK members unprecedented access to a robust library of inkjet-related knowledge.
When it came time to make a decision on the digital printing path it needed to take — toner or inkjet — the executives at direct mail and transactional specialist Impact of Minneapolis followed a simple business axiom: If you don’t take care of your customers, someone else will.
Winterberry Group’s Managing Director Jonathan Marqulies came to the thINK 2016 Conference to relay a story we have been hearing more often lately: personalized direct mail is growing and there is an opportunity for printers and marketers alike to integrate it into an omni-channel marketing plan, one that can marry production inkjet printing and big data in a cohesive way.
In today’s digital age, online engagement requires a more personal approach than in the past. Online marketing used to be about creating marketing campaigns comprised of ad banners, search terms and mass email sends. Times have changed and with it technologies that hamper those marketing efforts.
Growing Together was the theme of this year’s National Postal Forum held in Anaheim, California, May 17-20, 2015. As the Postmaster General, Megan Brennan, stated in her welcome letter to the attendees, “As our industry adapts to an increasingly digital world, growth strategies depend on sharing and rapidly adopting best practices, especially with regard to data and technology use. That’s why the Forum plays such an important role in spurring growth in our industry.”
All of us have many demands on our time. How to prioritize those demands is an important key to being successful. I’ve found that a good way to enhance one’s success in our industry is to make it a priority to attend relevant educational and networking conferences - like the recent Spring MAILCOM event.