Direct Mail

How to Put Together a Content Marketing Plan & Calendar

Submitted by Christopher Hosford on March 12, 2019

In our previous post we established why content marketing is an effective tool for building your brand’s reputation and broadcasting it more widely to give your printing business a big boost. Content marketing is all about communicating with customers in a variety of ways that establishes you as a thought leader through a variety of channels, including blog posts, email, direct mail, social media, and more.

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Differentiate with Finishing Options

Submitted by pmcgrew on March 07, 2019

Printing is a competitive business. Although buyers are always seeking a good price, they are also looking for ways to add value to the messages they communicate. Transactional print buyers are working to differentiate themselves with more colors, better papers, and even unique envelopes and self-mailers. Purchasers of direct mail marketing collateral are interested in these same differentiators, but they are also exploring other options—the addition of interesting folds and cuts, embossing, lamination, and spot varnishes.

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2019 Postal Discounts Announced!

Submitted by pmcgrew on December 26, 2018

ICYMI (In Case You Missed It!) a few weeks ago the United States Postal Service finally established its Board of Governors and then announced the Postal Discount Programs available throughout 2019. This year the USPS Board of Governors created six new promotions that bring the promise of great postal savings options, but there is a tougher requirement for planning and execution this time around. Mailers will need to read and understand the requirements to ensure their clients get the best results.

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Where's The Money? Targeting Profitable Print

Submitted by Barb.Pellow on March 10, 2017

According to data from InfoTrends’ research of over 800 enterprises in 10 different markets, profitable print opportunities can be found in a number of vertical industries. These survey respondents report that print remains a prominent channel of communication, representing over 29% of their overall spending. 

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Interview with thINK Member Brianne Baggetta Noonan - The Mailworks

Submitted by sjammallo on March 02, 2017

About a decade ago, after years of steady growth, Brianne Baggetta Noonan, president of Albany, N.Y.-based The Mailworks, had a revelation: How can you market your product to new customers if you’re outsourcing your work and you’re not passionate about it? At the time, the company was receiving 60-70% of its work via outsourcing from print brokers or offset printers. But Baggetta Noonan wanted to bring work in-house to set them apart from their competition.

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Interview with thINK Members at Access Direct Systems

Submitted by sjammallo on February 27, 2017

One of the greatest selling points that Access Direct Systems of Farmingdale, N.Y., has to offer is its acute sense of – and proficiency in handling – data, as well as the potential value it offers direct mail clients. That is not very surprising to hear, as the 550-employee firm produces more than one billion direct marketing and transactional mail pieces per year from three production facilities on Long Island.

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Forward thINKing

Submitted by tpowers on January 23, 2017

The thINK 2016 conference may be over, but that doesn’t mean the education stops. During the three-day event, both new and existing thINK members united to share inkjet experiences, learn from experts, and hear from some of the most successful inkjet service providers in the industry. More than 30 sessions – designed for all levels of inkjet experience and awareness – were held throughout the event. Now, all the thINK conference presentations are available in the resource center at thINKforum.com, giving thINK members unprecedented access to a robust library of inkjet-related knowledge.

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Impact: The Inkjet Printing Journey

Submitted by sjammallo on January 03, 2017

When it came time to make a decision on the digital printing path it needed to take — toner or inkjet — the executives at direct mail and transactional specialist Impact of Minneapolis followed a simple business axiom: If you don’t take care of your customers, someone else will.

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The Future of Direct Mail

Submitted by sjammallo on December 13, 2016

Winterberry Group’s Managing Director Jonathan Marqulies came to the thINK 2016 Conference to relay a story we have been hearing more often lately:  personalized direct mail is growing and there is an opportunity for printers and marketers alike to integrate it into an omni-channel marketing plan, one that can marry production inkjet printing and big data in a cohesive way. 

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