Direct Mail

Where's The Money? Targeting Profitable Print

Submitted by Barb.Pellow on March 10, 2017

According to data from InfoTrends’ research of over 800 enterprises in 10 different markets, profitable print opportunities can be found in a number of vertical industries. These survey respondents report that print remains a prominent channel of communication, representing over 29% of their overall spending. 

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Interview with thINK Member Brianne Baggetta Noonan - The Mailworks

Submitted by sjammallo on March 02, 2017

About a decade ago, after years of steady growth, Brianne Baggetta Noonan, president of Albany, N.Y.-based The Mailworks, had a revelation: How can you market your product to new customers if you’re outsourcing your work and you’re not passionate about it? At the time, the company was receiving 60-70% of its work via outsourcing from print brokers or offset printers. But Baggetta Noonan wanted to bring work in-house to set them apart from their competition.

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Interview with thINK Members at Access Direct Systems

Submitted by sjammallo on February 27, 2017

One of the greatest selling points that Access Direct Systems of Farmingdale, N.Y., has to offer is its acute sense of – and proficiency in handling – data, as well as the potential value it offers direct mail clients. That is not very surprising to hear, as the 550-employee firm produces more than one billion direct marketing and transactional mail pieces per year from three production facilities on Long Island.

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Forward thINKing

Submitted by tpowers on January 23, 2017

The thINK 2016 conference may be over, but that doesn’t mean the education stops. During the three-day event, both new and existing thINK members united to share inkjet experiences, learn from experts, and hear from some of the most successful inkjet service providers in the industry. More than 30 sessions – designed for all levels of inkjet experience and awareness – were held throughout the event. Now, all the thINK conference presentations are available in the resource center at thINKforum.com, giving thINK members unprecedented access to a robust library of inkjet-related knowledge.

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Impact: The Inkjet Printing Journey

Submitted by sjammallo on January 03, 2017

When it came time to make a decision on the digital printing path it needed to take — toner or inkjet — the executives at direct mail and transactional specialist Impact of Minneapolis followed a simple business axiom: If you don’t take care of your customers, someone else will.

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The Future of Direct Mail

Submitted by sjammallo on December 13, 2016

Winterberry Group’s Managing Director Jonathan Marqulies came to the thINK 2016 Conference to relay a story we have been hearing more often lately:  personalized direct mail is growing and there is an opportunity for printers and marketers alike to integrate it into an omni-channel marketing plan, one that can marry production inkjet printing and big data in a cohesive way. 

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Putting Real Time Data Into Direct Mail: What’s Old is New Again

Submitted by Anonymous (not verified) on June 06, 2016

In today’s digital age, online engagement requires a more personal approach than in the past. Online marketing used to be about creating marketing campaigns comprised of ad banners, search terms and mass email sends. Times have changed and with it technologies that hamper those marketing efforts.

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Growing Together - National Postal Forum 2015

Submitted by sjammallo on June 03, 2015

Growing Together was the theme of this year’s National Postal Forum held in Anaheim, California, May 17-20, 2015. As the Postmaster General, Megan Brennan, stated in her welcome letter to the attendees, “As our industry adapts to an increasingly digital world, growth strategies depend on sharing and rapidly adopting best practices, especially with regard to data and technology use. That’s why the Forum plays such an important role in spurring growth in our industry.”

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Spring MAILCOM 2015 At A Glance

Submitted by sjammallo on April 15, 2015

All of us have many demands on our time. How to prioritize those demands is an important key to being successful. I’ve found that a good way to enhance one’s success in our industry is to make it a priority to attend relevant educational and networking conferences - like the recent Spring MAILCOM event.

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Two Customers Open their Facilities to Print Service Providers looking to understand the Inkjet Opportunity

Submitted by tpowers on April 08, 2015

March saw two Canon Solutions America customers open their doors for approximately 70 print service providers. These two events were part of the Inkjet Insider Summit series sponsored by Canon’s Production Print Solutions division. CSAA Insurance Group, located in Northern California, hosted the West coast attendees at their in-plant facility and Data-Mail, Inc., located in Connecticut, hosted the East coast group at their full-service direct mail lettershop production facility.

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