Workflow automation is an important topic for all companies looking to get the most value from the color inkjet purchase or to help justify a purchase of color inkjet. Along with the increased capabilities inkjet offers, companies are seeing an increasing number of smaller, shorter turnaround job requests from their customers. Whether your company is large or small, there are many areas where an automated workflow can enhance your operations.
In this series on effective marketing for printing companies, we’ve covered many topics, including developing a company vision, finding likely customers, using effective content marketing, and leveraging marketing technology.
Now, let’s turn to the element that pulls all these and more into a successful whole: the people who make up your marketing operations (MO) team. Who are the folks who can manage or implement the key marketing elements to sustain and grow your business?
As a new year begins, print service providers (PSPs) are looking ahead to see exactly how print technology will evolve in the near future. Due to careful planning, many providers are in a position to take full advantage of these production improvement opportunities. However, since innovation is constantly occurring on multiple fronts, organizations may feel overwhelmed tracking every possible improvement that can add to their profit margins.
At the start of November, 2018, Senator Ron Wyden (Democrat from Oregon) proposed a bill that is designed to amend the powers of the Federal Trade Commission (FTC), giving the agency the power to investigate and prosecute companies that collect and use personal data from their consumers. Known as the Consumer Data Protection Act (CDPA), this bill is clearly influenced by the EU’s recent activation of the General Data Protection Regulations (GDPR).
In 2018, organizations will select communication channels based on the experience delivered to customers and print will play a key role. Keypoint Intelligence – InfoTrends research confirms the viability and strength of print as organizations continue to invest the majority of their budget dollars on it. As we kick off the new year, here are the top ways to make the most of printing in the new year.
Marketers know that success hinges on identifying customer behaviors and preferences, then offering products or services that respond to their needs. Marketers have more data about their customers than ever, and they also have access to technologies that can reach customers where they are with relevant messages via the best channels. Corporations of all sizes want to use the data that they have to guide marketing efforts in a more effective direction.
Debora Haskel, VP Marketing and Corporate Communications, IWCO Direct
Peter Barzach, Vice President of Operations, Data-Mail, Inc.
John Downing, Chief Technology Officer, Impact
The Data-Driven Marketing session highlighted the basics of variable messaging techniques and how to introduce your customers to its power. After an overview presentation, the panel discussed examples of successful campaigns, challenges, and lessons learned.
The “D” in DMA took on a new meaning in 2016. On the eve of the professional group’s 100th anniversary in October, the Direct Marketing Association rebranded itself to become the Data & Marketing Association. This new naming convention reflects the fact that data- driven marketing is going to get bigger, better, and more integrated into consumers’ experiences in the coming years. Consumers crave spot-on experiences, and savvy marketers want to deliver! Data-driven marketing services represent a double-digit growth opportunity for service providers (print and agencies).
The thINK 2016 conference may be over, but that doesn’t mean the education stops. During the three-day event, both new and existing thINK members united to share inkjet experiences, learn from experts, and hear from some of the most successful inkjet service providers in the industry. More than 30 sessions – designed for all levels of inkjet experience and awareness – were held throughout the event. Now, all the thINK conference presentations are available in the resource center at thINKforum.com, giving thINK members unprecedented access to a robust library of inkjet-related knowledge.