In our previous post we established why content marketing is an effective tool for building your brand’s reputation and broadcasting it more widely to give your printing business a big boost. Content marketing is all about communicating with customers in a variety of ways that establishes you as a thought leader through a variety of channels, including blog posts, email, direct mail, social media, and more.
This is the first entry in a new thINK blog series on best marketing practices for print service providers, which will offer suggestions on how to establish, refine, and perfect a comprehensive marketing plan as a way to grow your customers, pages, revenue and profit.
Are your sales and marketing teams working with synergy, or in silos? The most successful organizations I’ve worked with all recognize one simple truth: sales and marketing share the same general goals and are better off working together.
As part of our ongoing efforts to continually improve thINK Forum and build the best inkjet industry resource around, we regularly check in to see what’s popular on thINKforum.com. We keep tabs on the most-read blog posts, the most-downloaded resources, and the most-watched event presentations because we want to bring you more of the content that actually helps you grow your business. Now that we’re approaching the end of the calendar year, we thought it might be useful to share the most popular resources this year (so far).
Personalized video marketing is an innovative strategy that can be used to engage consumers. Empowered by the digital revolution, organizations can, for the first time, reliably reach their consumer base with personalized video advertisements—whether they are delivered via smartphone, PC, laptop, tablet, or video game console. But it is important to remember that not all personalized video content is created equal—if it were, every company on the globe would be implementing it.
Now that you’ve installed your new inkjet printing device, it’s time to start showing it off! Hosting an open house is a great way to attract business and add volume to your press, but many organizations don’t know where to start. Here are four tips for planning a successful event that delivers value to your customers and makes the most of your investments.
Do your customers understand the contribution your inkjet production investment can make to their success? Promoting and demonstrating the value inkjet digital printing brings to clients is a critical sales tool. According to Keypoint Intelligence‒InfoTrends’ research on sales best practices, 40% of print service providers are NOT supporting sales efforts with lead generation campaigns today! Firms cannot solely reply on inbound marketing to grow their companies.
This morning when I woke up, I went to my "go to." No, not my coffee, but my smartphone to check email, see what's happening in the news and socialize on Facebook. It turns out, I'm not alone. More and more people start their days viewing "content marketing." It's not only how we stay connected, but also how companies engage its target markets successfully for less money.