Content Marketing

Use Direct Mail That's Informed by Market Intelligence

Submitted by Christopher Hosford on July 18, 2019

In this series about the marketing basics for printing companies, we’ve covered a lot of ground, including developing your value proposition and vision, finding and cultivating new customers, and in particular developing a content marketing plan to draw the interest of prospects.

What we haven’t covered up to this point is using one of the best marketing methods at your disposal: your own expertise in print and direct mail, combined with the intelligence you can gain from digital sources.

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How to Put Together a Content Marketing Plan & Calendar

Submitted by Christopher Hosford on March 12, 2019

In our previous post we established why content marketing is an effective tool for building your brand’s reputation and broadcasting it more widely to give your printing business a big boost. Content marketing is all about communicating with customers in a variety of ways that establishes you as a thought leader through a variety of channels, including blog posts, email, direct mail, social media, and more.

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How to Develop a Brand Identity that Will Drive Marketing Success

Submitted by Christopher Hosford on February 01, 2019

This is the first entry in a new thINK blog series on best marketing practices for print service providers, which will offer suggestions on how to establish, refine, and perfect a comprehensive marketing plan as a way to grow your customers, pages, revenue and profit.

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Sales and Marketing Synergy

Submitted by smannone on November 26, 2018

Are your sales and marketing teams working with synergy, or in silos? The most successful organizations I’ve worked with all recognize one simple truth: sales and marketing share the same general goals and are better off working together.

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The Greatest Hits of 2018 (So Far)

Submitted by bradzis on November 14, 2018

As part of our ongoing efforts to continually improve thINK Forum and build the best inkjet industry resource around, we regularly check in to see what’s popular on thINKforum.com. We keep tabs on the most-read blog posts, the most-downloaded resources, and the most-watched event presentations because we want to bring you more of the content that actually helps you grow your business. Now that we’re approaching the end of the calendar year, we thought it might be useful to share the most popular resources this year (so far).

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Creating the Ideal Personalized Video

Submitted by cmcmahon on October 05, 2018

Personalized video marketing is an innovative strategy that can be used to engage consumers. Empowered by the digital revolution, organizations can, for the first time, reliably reach their consumer base with personalized video advertisements—whether they are delivered via smartphone, PC, laptop, tablet, or video game console. But it is important to remember that not all personalized video content is created equal—if it were, every company on the globe would be implementing it.

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4 Tips for Making the Most of Customer Events

Submitted by lhellman on July 27, 2018

Now that you’ve installed your new inkjet printing device, it’s time to start showing it off! Hosting an open house is a great way to attract business and add volume to your press, but many organizations don’t know where to start. Here are four tips for planning a successful event that delivers value to your customers and makes the most of your investments.

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