Content Marketing

Sales and Marketing Synergy

Submitted by smannone on November 26, 2018

Are your sales and marketing teams working with synergy, or in silos? The most successful organizations I’ve worked with all recognize one simple truth: sales and marketing share the same general goals and are better off working together.

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The Greatest Hits of 2018 (So Far)

Submitted by bradzis on November 14, 2018

As part of our ongoing efforts to continually improve thINK Forum and build the best inkjet industry resource around, we regularly check in to see what’s popular on thINKforum.com. We keep tabs on the most-read blog posts, the most-downloaded resources, and the most-watched event presentations because we want to bring you more of the content that actually helps you grow your business. Now that we’re approaching the end of the calendar year, we thought it might be useful to share the most popular resources this year (so far).

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Creating the Ideal Personalized Video

Submitted by cmcmahon on October 05, 2018

Personalized video marketing is an innovative strategy that can be used to engage consumers. Empowered by the digital revolution, organizations can, for the first time, reliably reach their consumer base with personalized video advertisements—whether they are delivered via smartphone, PC, laptop, tablet, or video game console. But it is important to remember that not all personalized video content is created equal—if it were, every company on the globe would be implementing it.

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4 Tips for Making the Most of Customer Events

Submitted by lhellman on July 27, 2018

Now that you’ve installed your new inkjet printing device, it’s time to start showing it off! Hosting an open house is a great way to attract business and add volume to your press, but many organizations don’t know where to start. Here are four tips for planning a successful event that delivers value to your customers and makes the most of your investments.

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Harnessing the Power of Promotion to Maximize Sales

Submitted by tpowers on May 01, 2018

Do your customers understand the contribution your inkjet production investment can make to their success? Promoting and demonstrating the value inkjet digital printing brings to clients is a critical sales tool. According to Keypoint Intelligence‒InfoTrends’ research on sales best practices, 40% of print service providers are NOT supporting sales efforts with lead generation campaigns today! Firms cannot solely reply on inbound marketing to grow their companies.

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Content is King

Submitted by smannone on October 01, 2013

This morning when I woke up, I went to my "go to." No, not my coffee, but my smartphone to check email, see what's happening in the news and socialize on Facebook. It turns out, I'm not alone. More and more people start their days viewing "content marketing." It's not only how we stay connected, but also how companies engage its target markets successfully for less money.

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