Since its introduction over a decade ago, color inkjet technology has provided the transactional print industry with numerous improvements, including better output quality, faster print speeds, greater flexibility in print jobs and increased productivity. Transactional communications are business-to-consumer (B2C) communications, such as statements, bills and customer letters, which span a variety of verticals including financial services, insurance, healthcare and utilities.
Often overlooked when juggling all the dos and don’ts of selling inkjet’s value to your clients— your print sample kit. Print samples that tell a story by pairing the print solution with a functional story differentiates you from your competitors. Further, story-telling print samples give your sales reps stronger talking points when engaging with prospects and existing customers.
Recently while perusing my local wing joints sauce heat index I started thinking about an all too common problem for printers. How spicy is too spicy? Color perception, like taste is very subjective.
I grew up with an Asian influence in a step-mother who immigrated from South Korea. I enjoy very spicy foods. My wife on the other hand grew up with a comparably “bland” palate. Thus food she finds too hot I regularly enjoy. Similarly when discussing color do we know how “spicy” our customers want their color?
Jan Lemieux, Advisor Color Solutions Engineering, Canon Solutions America and Andrea Glissman, Senior Color Consultant, Océ Technologies, presented “Inkjet Color Basics” at thINK 2016. Did you miss it? Read a summary below and view the recorded session on the Resource Center of this website, under “Event Presentations.”
The good old days: simpler times when life’s only encumbrance was a pager, a Walkman and a VCR that constantly flashed 12:00 am. A time when color management was easy, right?
Color consistency and repeatability are important – to your shop and to your clients. But producing reliable and consistent color can consume considerable time and money. An increasingly popular way to best analyze color and print-related issues to assure repeatable, predictable results is to become a G7 Master qualified facility.
Have you heard of the G7® process? Perhaps you’ve had inquiries from potential clients about whether you are a G7 Master shop. Some print buyers will only work with G7 Master printers because they know that a G7 Master printer