July 2019

Use Direct Mail That's Informed by Market Intelligence

Submitted by Christopher Hosford on July 18, 2019

In this series about the marketing basics for printing companies, we’ve covered a lot of ground, including developing your value proposition and vision, finding and cultivating new customers, and in particular developing a content marketing plan to draw the interest of prospects.

What we haven’t covered up to this point is using one of the best marketing methods at your disposal: your own expertise in print and direct mail, combined with the intelligence you can gain from digital sources.

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