October 2018

Embracing change, focusing on our customers, standardizing our processes, and investing in new technologies like inkjet have been a big part of our success here at PCI Group.

2018 marked the very first thINK Inkjet Innovation Awards, and this year’s ceremony certainly won’t be the last. We can’t wait to see the inspired projects and processes you come up with over the coming months, and we’re looking forward to celebrating even more creativity and thought leadership in 2019.

Personalized video marketing is an innovative strategy that can be used to engage consumers. Empowered by the digital revolution, organizations can, for the first time, reliably reach their consumer base with personalized video advertisements—whether they are delivered via smartphone, PC, laptop, tablet, or video game console. But it is important to remember that not all personalized video content is created equal—if it were, every company on the globe would be implementing it.