August 2017

PCI Group Nearly Triples Printed Pages Over Two Years

Submitted by Barb.Pellow on August 31, 2017

PCI Group has nearly tripled its number of pages printed over the past two years. According to Christian Kropac, President and Co-Owner, this astonishing growth is “100% because of our investment in inkjet.” Before the company invested in inkjet in 2015, PCI was printing about 300 million pages per year. Today the company produces over 1.2 billion pages per year on its inkjet presses. 

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Inkjet: The Pathway to Profitability

Submitted by tpowers on August 30, 2017

Inkjet: Advancements in inkjet technology have print service providers asking not if, but WHEN they should invest. InfoTrends interviewed a number of inkjet users to find out the critical strategies they are following to accelerate their organization’s path to profitability. 

In the recent Keypoint Intelligence | InfoTrends “Inkjet: The Pathway to Profitability” analysis, Barb Pellow shared key highlights:

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Get Ready For Generation Z!

Submitted by Barb.Pellow on August 29, 2017

Over the past few years, marketers across all industries and categories have become obsessed with Millennials – what are the best ways to reach them and help them form meaningful connections with brands? This captivating generation has a unique sense of self and a nontraditional approach to life stages, and this has made marketing to them a challenge.

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