The Brave New World of Omni-Channel Marketing
Our tech-enabled society is changing at the speed of a megabyte. In 2000, just 43 percent of American adults used the Internet. Now, 87 percent of us surf the Net, according to the Pew Research Center. Globally, 2.9 billion people are connected to the Internet. That’s over 30 percent of the world’s population. In just one Internet minute, we send 200 million emails, perform 4.1 million Google searches, share 3.3 million Facebook items, send 433,000 Tweets, download 195,000 apps, and upload 100 hours of YouTube content.