The Property and Casualty (P&C) insurance market is ripe for opportunities for printers. Insurance is a document-centric business where the only tangible evidence of what the consumer paid for is a policy document. P&C insurance has the added benefit of being something that everyone needs and, in most states, is required to have in some form or another. The competition for consumer’s business is fierce generating big-bucks marketing campaigns from major players like Allstate, GIECO, Farmers Insurance, Progressive, State Farm and others.
The way books are offered for sale and how they are purchased has changed. Large retailers, chains, supermarkets, and Internet bookshops all demonstrate the diversity of the bookselling approach. This has led to a changing value-added chain—book dealers such as Amazon now print books themselves, e-books have taken hold, and authors are increasingly utilizing the vanity-publishing model to publish and sell their creations directly to the public. In short, the market has become considerably more volatile, ad-hoc, and unpredictable.