AGENDA

SESSION DETAILS

Building a Large Format Business: From Start-up to Success

Location: Royal III & IV
Date: Tuesday, July 15
Time: 10:00AM - 10:45AM EST

PRESENTER

Marco

Boer

Vice President

I.T. Strategies

Marco Boer is recognized as a trusted consultant to the digital printing industry. He has a reputation for being able to put complex information and concepts into a context that is easily understood by his audience. With more than 35 years of experience in advising digital printing equipment and supplies manufacturers on developing the next generation of digital printing technology, Mr. Boer has developed a deep understanding of digital printing technology and its applications. I.T. Strategies, Inc. conducts and delivers research data, offers interpretation and advice, identifies specific opportunities, and helps organizations implement these strategies to achieve effective solutions. Mr. Boer has been the Conference Chair of the popular IJ Summit and Digital Packaging Summit since 2014, and actively participates on many advisory boards across the industry.

SESSION DESCRIPTION

We are all looking for net new revenue, and wide format printing is one of the most attractive, high margin businesses in the print industry. It is also one of the more complicated applications to produce, due to the learning curve required to understand the application requirements. Will it be inside or outside, under what environmental conditions. How long is it expected to last, and can a trade-off in performance be made to reduce cost and/or increase sustainability? Wide format prints more likely than not will also require some type of finishing, including grommeting, mounting, and even sewing. At its extreme, you might have a major national retailer that orders 2,000 signs weekly for each of its 2,000 stores, that have to be printed in the different sequential order for each of the 2000 different layouts in each store, totaling 16 million posters per month, each having to be delivered just-in-time, with no room for failure — and we haven’t yet talked about how to sell sell signage in a manner that is scalable. In this session, we will be joined by two wide format signage print shop experts who will share just some of the things you will need to consider before embarking on a journey into wide format signage applications.