Customer Personas & Brand Storytelling are Key to Effective Content Marketing
You can’t sell your print services if you’re not clear on the folks you want to sell to.
February 2019
A Peek at Print Trends Outlook 2019
As a new year begins, print service providers (PSPs) are looking ahead to see exactly how print technology will evolve in the near future. Due to careful planning, many providers are in a position to take full advantage of these production improvement opportunities. However, since innovation is constantly occurring on multiple fronts, organizations may feel overwhelmed tracking every possible improvement that can add to their profit margins.
How to Develop a Brand Identity that Will Drive Marketing Success
This is the first entry in a new thINK blog series on best marketing practices for print service providers, which will offer suggestions on how to establish, refine, and perfect a comprehensive marketing plan as a way to grow your customers, pages, revenue and profit.
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