July 2018

Here’s another thINK 2018 panel discussion you won’t want to miss, especially if you’re in the book printing arena or looking for niche opportunities there.

Often overlooked when juggling all the dos and don’ts of selling inkjet’s value to your clients— your print sample kit. Print samples that tell a story by pairing the print solution with a functional story differentiates you from your competitors. Further, story-telling print samples give your sales reps stronger talking points when engaging with prospects and existing customers.

thINK 2018 is just around the corner and we’ve got some great panel discussions planned for you. I’ve hand-picked a few to share with you in this and future blog posts.

Mark Michelson, editor-in-chief of Printing Impressions, will be joining us again this year to moderate the panel discussion: “Commercial Success: Leveraging Inkjet to Create New Applications, Revenue Streams.” He’ll share his insights on the current state of the production inkjet printing market and why commercial printers are increasingly leveraging its benefits.