Gasch Printing - Inkjet Investment Paves Path to Growth
Founded more than 30 years ago, Odenton, Md.-based Gasch Printing, along with seemingly every major print provider, has undergone major transitions as the industry evolved. Early in 1982, Doug and Linda Gasch started the company in their 100-sq.-ft. basement. For two decades, the shop operated with a handful of employees, a one-color duplicator and a homemade lamp to expose printing plates.
Deborah Corn presented 5 ways to get in the customer’s door and stay there.This informative and entertaining session described how print buyers think, consider potential printing partners, and make decisions on who wins the business. A variety of effective approaches were discussed, including what common errors to avoid, and real-life anecdotes on what worked. Deborah is especially gifted at eliciting questions and input from her audience, plus has a large customer and industry audience from which to draw current and relevant data. Did you miss it?
Luke Heffron, DDK Marketing hosted a discussion with thINK members Mike Ertel, IWCO Direct and John Sisson, Wilde Agency, as they discussed how to capture more marketing dollars through two different lenses: Increased efficiency with integrated workflows, and greater customer engagement based on data and behavioral science Did you see it? If not, you can view the recorded session here.
