Looking for a few New Year’s Resolutions? It’s that time of year that many of us tend to reflect back on what we have learned over the year, and make resolutions that will sharpen our edge in the future. Plan to use the thINK community to sharpen your inkjet edge. Below is a checklist to help you ensure you are leveraging the thINK community to your full advantage!
Leverage the thINK Community to Sharpen Your Inkjet Edge in 2017:
As viable candidates for production inkjet printing technology go, one would be hard-pressed to find a firm with a greater need than Pinnacle Data Systems of Suwanee, Ga. This poster child status has been replaced by a solution that provided relief to numerous pain points. The company debuted in 1999 as an accounting software company that marketed and customized ERP solutions. Pinnacle added print-and-mail document output services two years later, essentially as an add-on service for its existing software client base.
There is a bit of euphoric overreach often accompanying the subject of production inkjet printing, one that Chris Illman would like to set straight. As amazing as the technology may be, production inkjet isn’t a magic pill that will transform your company overnight...nor is it accompanied by “the force” or any other supernatural phenomenon that, by extension, will naturally resonate with a printer’s sales team.
Winterberry Group’s Managing Director Jonathan Marqulies came to the thINK 2016 Conference to relay a story we have been hearing more often lately: personalized direct mail is growing and there is an opportunity for printers and marketers alike to integrate it into an omni-channel marketing plan, one that can marry production inkjet printing and big data in a cohesive way.
As 2016 comes to a close and we plan for 2017, Victor Bohnert, thINK Executive Director shares highlights from thINK 2016:
