Understanding a customer’s business has never been more important. Today, customers and prospects research products and services they are considering purchasing using the Internet. This often makes service offerings and pricing transparent. The wealth of online information often leads buyers to make decisions before they even speak to a sales rep. This means print providers need to find new ways to enhance and add value to customers. Understanding a customer’s unique challenges and opportunities starts with understanding their industry. Join InfoTrends’ Barb Pellow as she shares the latest vertical market insight and data on communications trends. You will also hear how providers targeting specific market segments to drive business results. Service providers of all sizes are quickly learning that in in today’s market, you can’t be all things to all people. It’s time to target and hit the bulls-eye!

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