Adding Wide Format to the Mix
Wide-format isn’t only for digital sign shops. More commercial printers are eyeing wide-format as a means to significantly increase their profitability and grow their businesses without too big a stretch in expertise or investment in capital equipment. Their existing customer base provides a great starting point to begin selling wide-format. From there, its a combination of repeat business, word-of-mouth, demonstrating new applications, and building awareness in the community such as open houses, and advertising. This Canon Solutions America webinar will highlight the investment commercial printers are making in wide format as well as share strategies for success.