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Is your brand speaking to the right audience? Join us for an interactive brand bootcamp that will cover the basics of a successful brand strategy. Led by marketing industry experts, you will engage in hands-on activities to generate detailed buyer personas that effectively capture your target audience. We will then work together to create a brand model that presents, in a simple and straightforward way, your unique value proposition and market positioning. Finally, we will create a message map that articulates your brand’s key message to each buyer persona. Whether your brand is in need of an overhaul or you’re just looking for a refresh on brand basics, this workshop will provide actionable ways to form better connections with your target …

Join us for an interactive workshop designed to empower print service providers to improve their web presence and increase digital lead conversion. Led by marketing industry experts, this hands-on session will give you tools to evaluate your current website’s performance based on user experience, content effectiveness, mobile optimization, accessibility, and more. You’ll then learn simple fixes to some of the most common website performance issues so that you can attract more organic search traffic and generate more web leads. You’ll leave with a clear action plan for creating a better digital experience for your prospects and customers — and we’ll have a little fun along the way.  …

If you are excellent at what you do, you should be paid like you are excellent. Not like you are good. Not like you are average. Not like you are mediocre. A lack of confidence in pricing power holds many businesses back from what’s possible.  In this thINK Academy Workshop you will discover your true pricing power.  We will discuss:  • The Power of Pricing Discounting:
Pricing has a dramatic effect on profitability. Discounting is the enemy of profitability, often used unnecessarily out of phantom fears of sales volume loss. Reduce unnecessary discounting to drive higher profit margins.  • Price Sensitivity:
Not every customer and product or service is equally price sensitive. Leveraging variable sensitivity allows businesses to increase pricing in targeted areas for improved profit without volume loss. Even in highly competitive industries, there are pockets of unexercised pricing power.  • Value-Based Pricing:
Here’s a counter-intuitive truth: sellers are more focused on price …

As artificial intelligence (AI) continues its rapid evolution, no industry will go untouched. Many print service providers are embracing AI as a tool for innovation and market differentiation. But new technologies — especially technologies that interact with your data and potentially your customers’ data — also come with risks. Join us for this interactive workshop where we’ll examine factors that you might want to consider when crafting an internal AI policy for your organization, including compliance, the appropriate use of data, security, employee impact, training, and more. Together, we’ll draft guidelines that can be used to lead your team through the ever-changing landscape of AI.  …

No one returns your voicemails. Want to know why? Getting in front of a prospect is brutal. Need help? Back in the day, customers were a lot more accessible. Today, company doors are locked and clients have built electronic walls around themselves (caller ID, voicemail, etc.). But despite the obstacles, some salespeople are finding success gaining access to power. What do they know that you don’t? What are they doing? This workshop combines old-school lessons with new-world tactics and technology. By creating a sales process that applies AI solutions, you can get in front of more decision-makers and shorten the sales cycle. Come learn a process where fundamental sales truths get …