variable data

Data-Driven Marketing: The Basics of Using Data

Submitted by debora.haskel on June 15, 2017

Panel Presenters:
Debora Haskel, VP Marketing and Corporate Communications, IWCO Direct
Peter Barzach, Vice President of Operations, Data-Mail, Inc.
John Downing, Chief Technology Officer, Impact

The Data-Driven Marketing session highlighted the basics of variable messaging techniques and how to introduce your customers to its power. After an overview presentation, the panel discussed examples of successful campaigns, challenges, and lessons learned. 

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Interview with thINK Member Brianne Baggetta Noonan - The Mailworks

Submitted by sjammallo on March 02, 2017

About a decade ago, after years of steady growth, Brianne Baggetta Noonan, president of Albany, N.Y.-based The Mailworks, had a revelation: How can you market your product to new customers if you’re outsourcing your work and you’re not passionate about it? At the time, the company was receiving 60-70% of its work via outsourcing from print brokers or offset printers. But Baggetta Noonan wanted to bring work in-house to set them apart from their competition.

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Forward thINKing

Submitted by tpowers on January 23, 2017

The thINK 2016 conference may be over, but that doesn’t mean the education stops. During the three-day event, both new and existing thINK members united to share inkjet experiences, learn from experts, and hear from some of the most successful inkjet service providers in the industry. More than 30 sessions – designed for all levels of inkjet experience and awareness – were held throughout the event. Now, all the thINK conference presentations are available in the resource center at thINKforum.com, giving thINK members unprecedented access to a robust library of inkjet-related knowledge.

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thINK Member Dave Johannes Shares… I Like Big Data and I Can Not Lie

Submitted by Dave Johannes on January 09, 2017

Dave Johannes, Senior Vice President, IWCO Direct teamed with Ron Goglia, Director of Output Distribution Services at Cigna and Nick Romano, Co-Founder & CEO at Prinova, to present the thINK 2016 session “I Like Big Data and I Can Not Lie.”  Did you miss it?  Read a summary below and view the recorded session on the Resource Center of this website, under “Event Presentations.”

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