Today’s inkjet technologies promise efficient production at the speed of light with print quality that gets better and better every day. But how do you sell the benefits of your latest investment to new customers, be it a new market or the next generation of print buyer? It’s honestly not as difficult as you think.
As a new year begins, print service providers (PSPs) are looking ahead to see exactly how print technology will evolve in the near future. Due to careful planning, many providers are in a position to take full advantage of these production improvement opportunities. However, since innovation is constantly occurring on multiple fronts, organizations may feel overwhelmed tracking every possible improvement that can add to their profit margins.
Debora Haskel, VP Marketing and Corporate Communications, IWCO Direct
Peter Barzach, Vice President of Operations, Data-Mail, Inc.
John Downing, Chief Technology Officer, Impact
The Data-Driven Marketing session highlighted the basics of variable messaging techniques and how to introduce your customers to its power. After an overview presentation, the panel discussed examples of successful campaigns, challenges, and lessons learned.
About a decade ago, after years of steady growth, Brianne Baggetta Noonan, president of Albany, N.Y.-based The Mailworks, had a revelation: How can you market your product to new customers if you’re outsourcing your work and you’re not passionate about it? At the time, the company was receiving 60-70% of its work via outsourcing from print brokers or offset printers. But Baggetta Noonan wanted to bring work in-house to set them apart from their competition.
The thINK 2016 conference may be over, but that doesn’t mean the education stops. During the three-day event, both new and existing thINK members united to share inkjet experiences, learn from experts, and hear from some of the most successful inkjet service providers in the industry. More than 30 sessions – designed for all levels of inkjet experience and awareness – were held throughout the event. Now, all the thINK conference presentations are available in the resource center at thINKforum.com, giving thINK members unprecedented access to a robust library of inkjet-related knowledge.
Dave Johannes, Senior Vice President, IWCO Direct teamed with Ron Goglia, Director of Output Distribution Services at Cigna and Nick Romano, Co-Founder & CEO at Prinova, to present the thINK 2016 session “I Like Big Data and I Can Not Lie.” Did you miss it? Read a summary below and view the recorded session on the Resource Center of this website, under “Event Presentations.”