As an inkjet printing company, your search for new customers needs to be pretty specific. Your prospects should be using printed materials, of course, or at least considering it. And there are probably many other qualifiers you’re using to identify hot leads.
In our previous post we established why content marketing is an effective tool for building your brand’s reputation and broadcasting it more widely to give your printing business a big boost. Content marketing is all about communicating with customers in a variety of ways that establishes you as a thought leader through a variety of channels, including blog posts, email, direct mail, social media, and more.
We’ve all read the statistics about the power of social media. From Facebook, LinkedIn and Twitter to Pinterest, YouTube and Slideshare, individuals and businesses alike are increasingly relying on social media as they consider future purchases and alliances.