When most of your competition is still living in a digital toner-based world, what can you do to stand out? For Carmel, Ind.-based Bacompt, a provider of data processing, printing and mailing for high-security documentation, the solution was production inkjet. High-security documents necessitate fast turnarounds, a low cost per piece due to the sheer volume of jobs, and data-intensive printing and processing. So when Bacompt needed to update its capabilities, an Océ VarioPrint i300 color sheetfed inkjet press fit the bill.
One of the greatest selling points that Access Direct Systems of Farmingdale, N.Y., has to offer is its acute sense of – and proficiency in handling – data, as well as the potential value it offers direct mail clients. That is not very surprising to hear, as the 550-employee firm produces more than one billion direct marketing and transactional mail pieces per year from three production facilities on Long Island.
Profitable print is what every print service provider aims for. How can production inkjet provide a path to profit? Three companies shared how inkjet presses impacted their bottom line in the thINK 2016 Q&A customer panel discussion, “Profitable Print” moderated by Susan Moore, Vice President, Tharsten.
The Inkjet Customer Panel Included:
There is a bit of euphoric overreach often accompanying the subject of production inkjet printing, one that Chris Illman would like to set straight. As amazing as the technology may be, production inkjet isn’t a magic pill that will transform your company overnight...nor is it accompanied by “the force” or any other supernatural phenomenon that, by extension, will naturally resonate with a printer’s sales team.
As one of the beta testers for the Océ VarioPrint i300 cutsheet inkjet press, I’m a huge proponent of production inkjet printing. But as amazing as the technology is, production inkjet isn’t a magic pill that will transform your company overnight.
However, if you plan well and understand the challenges, it will give your company – and your customers – a competitive advantage in the marketplace. Here are three things you need to do to be successful:
IWCO Direct, one of the nation’s largest providers of direct marketing solutions, hosted a much-anticipated event entitled The Future of Inkjet at its Chanhassen, MN facility on June 23-24, 2015. Over 75 Canon Solutions America customers, prospects, press personnel, and analysts viewed Canon’s two newest inkjet products in a production environment for the first time in the U.S. IWCO Direct is the first U.S. company to install the new Océ VarioPrint® i300 digital inkjet press and Océ ImageStream™ 3500 production inkjet press.
Spring is a busy time for trade shows and association conventions, and one that holds special significance for me is the annual Xplor International convention. Xploration® 2015 was held in Orlando, Florida at the Wyndham Orlando
Resort, April 13-16, 2015.