Printing is a competitive business. Although buyers are always seeking a good price, they are also looking for ways to add value to the messages they communicate. Transactional print buyers are working to differentiate themselves with more colors, better papers, and even unique envelopes and self-mailers. Purchasers of direct mail marketing collateral are interested in these same differentiators, but they are also exploring other options—the addition of interesting folds and cuts, embossing, lamination, and spot varnishes.
Here’s another thINK 2018 panel discussion you won’t want to miss, especially if you’re in the book printing arena or looking for niche opportunities there.
Gasch Printing - Inkjet Investment Paves Path to Growth
Founded more than 30 years ago, Odenton, Md.-based Gasch Printing, along with seemingly every major print provider, has undergone major transitions as the industry evolved. Early in 1982, Doug and Linda Gasch started the company in their 100-sq.-ft. basement. For two decades, the shop operated with a handful of employees, a one-color duplicator and a homemade lamp to expose printing plates.
Core Publishing Solutions, the Eagan, Minn.-based print production arm of Thomson Reuters has come a long way since its founding in 1872 as West Bookstore & Publishing, where it developed a niche in the world of legal publishing [and eventually became the content engine behind the online Westlaw legal research service]. West merged with Thomson Publishing after its acquisition by The Thomson Corp. in 1996, greatly expanding its market scope, and Thomson obtained global news and financial information business Reuters in 2008.
As one of the beta testers for the Océ VarioPrint i300 cutsheet inkjet press, I’m a huge proponent of production inkjet printing. But as amazing as the technology is, production inkjet isn’t a magic pill that will transform your company overnight.
However, if you plan well and understand the challenges, it will give your company – and your customers – a competitive advantage in the marketplace. Here are three things you need to do to be successful:
Last month, Canon Solutions America sponsored a Book Business webinar entitled Inkjet: The Implications for Book Printing Manufacturers and Publishers. InfoTrends’ Barb Pellow and Jim Hamilton, who were guest speakers, discussed how high-speed inkjet technology for book printers has already had a profound business impact for adopters. Throughout the webinar, the audience was encouraged to submit questions to the InfoTrends panelists.