April 2020

Marketing Through a Crisis: Your Value Proposition

Submitted by Christopher Hosford on April 28, 2020

In today’s challenging new world where you and your customers are facing unique challenges, it’s important to send the right marketing messages now, communicating empathy and emphasizing that your brand will be there for customers today and when the crisis is over.

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Communication Tip by Amy Fond

Submitted by amy@mediatrainer.tv on April 13, 2020

How do you continue to communicate with clients while the world is turning upside down? Do you back off and give everyone space? Do you reach out even more to not sever ties?

 

The answer lies more in how you communicate. Now is the time to be more strategic and purposeful with your communication. 

 

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NOW What Do We Do?

Submitted by Bill Farquhars… on April 07, 2020

During these strange and scary days, you have time on your hands that you ordinarily wouldn’t. If Stephen Covey were writing this blog, he would tell you to, “Sharpen the saw.” That is, “Since you can’t sell, improve your selling skills.” He’s not writing this blog, but we will say it just the same.

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