October 2019

Here's Why You're Not Selling More Inkjet Printing

Submitted by Bill Farquhars… on October 24, 2019

This is the 12th of 12 blogs written for Canon on the subject of selling inkjet printing. In addition, we wrote for White Papers. Let’s bring this plane in for a landing.

The very first line in the very first White Paper asked a question: Why aren't you selling more inkjet printing?

The answer, and the Paper itself, is based on fundamentals. We told you success in print of all kinds comes down to four factors:

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Mowing Lawns and Selling Inkjet Printing

Submitted by Bill Farquhars… on October 17, 2019

"Son, I'd like you to mow the lawn today."

Uttering those words to a groggy teenage boy who was just waking up, you climb into your car and drive to the office. Arriving home that night, you are disappointed to see amber waves of grain flowing back and forth in the wind, a sure sign that your instructions were not carried out. Seeking out your child, you are barraged with a long list of excuses, followed by a promise: "I'll get to it tomorrow, Dad."

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The Inkjet Print Sales Cycle

Submitted by Bill Farquhars… on October 10, 2019

It's springtime, finally.

All winter long you have waited for the opportunity to plant your garden and your first thought this morning was, "Today's the day!" So, you drag a shovel in a straight line across the soil, carefully drop in seeds, replace the dirt, add some water, and voilà, you are done. Replacing the shovel in the garage, you return to the garden to look at your work. Nothing has happened and you frown. You were hoping for more.

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