AGENDA

SESSION DETAILS

Inside the Mailbox: Trends, Insights, and Innovations in Direct Mail

Location: Salon G & H
Date: Tuesday, July 15
Time: 10:00AM - 10:45AM EST

PRESENTER

Nicole

Bond

Associate Director of Marketing Strategy

Mintel Comperemedia

Nicole Bond is the Director of Marketing Strategy at Comperemedia, where she partners with Fortune 500 brands to craft smarter, more effective marketing strategies. She specializes in helping clients navigate the evolving marketing landscape—advising on how to reach and resonate with diverse audiences through data-driven, consumer-centric campaigns. Her expertise spans omnichannel activation, industry trend analysis, and strategic thought leadership, with a focus on helping brands embrace bold, innovative approaches that break through the noise. Nicole holds a Master of Science in Integrated Marketing Communications from Northwestern University.

SESSION DESCRIPTION

Join us for a timely look inside the mailbox. This session will explore the current state of direct mail across industries—what’s changing year over year, what’s standing out, and where opportunities for strategic innovations lie. Fueled by Comperemedia’s robust direct mail data and industry expertise, this presentation is designed specifically for mail service providers looking to stay informed and better support client strategies. The goal is to walk away with a clear view of how brands leverage direct mail today and how you can help your clients make the most of the traditional channel moving forward.