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A friend of mine told me that AI feels less like drinking from a firehose and more like a firehose is spraying water into her basement while she’s sitting in her office, trying to get things done the old way. She can hear the sound of the gushing water. She knows it’s coming for her. But she doesn’t know what to do about it.  Most print service providers I speak with are not like this friend; they don’t have their heads in the sand. PSPs are highly motivated to capitalize on AI's possibilities, especially when facing increased operating costs, decreased sales, and ongoing labor shortages. They have spent the last couple of years learning about AI, understanding how it can help their business, and experimenting with it. Still, many aren’t sure they’re fully leveraging AI or have run into roadblocks that have stalled their progress as they adopt this emerging tech. Just like any new technology, AI brings significant opportunities and serious new challenges. This blog post addresses some …

Interested in which print applications are experiencing growth?  New data from Keypoint Intelligence highlights some of the applications that are driving the next wave of growth. Join us as we review the latest research on high-growth applications and explore why catalogs are making a strong comeback. Even in a digital world, catalogs are a premium marketing channel that today’s brands cannot afford to overlook! We'll explore: • The applications that are experiencing increased volumes and what's contributing to the trend • The reasons behind the resurgence of catalogs • How to tailor your service offerings to align with the most promising opportunities Discover where the market is headed and learn how you can position your business to capture new opportunities for growth. You’ll leave with fresh data and actionable talking points that you can use to start high-value customer conversations right …

September's top resources on thINKForum.com are designed to help you close more business in 2025 while preparing for next year and beyond. …

That is not the question. The better question is how to blog strategically given the shifting world of AI, because, if you have a story to tell or are an expert in your field, blogging is still very much alive. It’s an impactful channel to engage with your audience and grow your business, and now you can blog while leveraging the advantages AI offers.   A Blog About Blogging in the Age of AI: It’s Not the Only Irony The very existence of generative AI, which can create content about just about anything, has forced content marketers to iterate if they want to continue attracting organic leads. Blogging looks very different in 2025 than it did in 2015 or 2005, and the difference is that, to stand out from AI-generated answers in ChatGPT and similar answer engines, blog content must contain personal experience and expertise. As marketing expert and best-selling author Seth Godin put it, “How are you going to put more humanity into what you do, not less?” It’s ironic: a technology …

thINK Ahead 2025 sessions are now available on demand! Plus: catch the highlight reel, break into the non-profit sector, keep up with the rapid developments in AI, and more. …