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Sales representatives are known for finding the most efficient way to get something done, so it’s not surprising that, according to a  recent McKinsey report , sales as a business function leads in AI adoption across all industries.  At this point, most of my clients are heavily using AI tools in their sales processes, but I think there are particular benefits for print sales reps, whose sales cycles can be complex and who need to be able to differentiate on something other than price. Here, I’ll share what I see as the AI opportunity for print sales reps.    Your Main Takeaways B2B buying has changed, and sales reps need to evolve along with it. AI-enabled prospecting helps PSPs practice what they preach when it comes to personalization. AI is great for sales enablement, but where it really shines is  buyer enablement: making print buyers less reliant on sales and freeing them up to make purchasing decisions independently.    The New Reality of B2B Buying Over the last decade, I have …

MAIN TAKEAWAYS: A brand model is a strategic framework that helps establish a printer’s brand identity A message map helps printers leverage their identity via consistent communication to different audience segments across all channels The combination of brand model and message map is key in helping printers reach their target audience The print space includes a wide range of print applications, everything from direct mail to large format signage to labels and packaging. The ability to strike up new, long-term partnerships with brands or land repeat, high-volume jobs relies on printers having a keen understanding of who they are as a brand.  Almost every printer out there boasts top-of-the-line equipment and rapid turnaround times. It’s the other components of your brand messaging that will help you connect with your target audience. A brand model and message map are perhaps the two most important elements of your brand messaging, so let’s take a look at each of these elements and …

A new print sample from Canon, a chance to get positive media attention before the end of the year, and a ton of featured resources from thINK. …

Uncoated media has always been a staple in print - valued for its natural look and smooth runnability, but it traditionally has been unable to take advantage of embellishments like foils, spot coatings, and raised UV textured effects.  Embellishments are challenging on uncoated media due to its porous, textured surface, which hinders adhesion and causes effects like foil and raised UV to sink in or distort. New innovations from Canon’s finishing partners have made it not only possible, but practical and reliable, to apply these effects on uncoated sheets. In collaboration with Harris & Bruno International and Sylvamo, Canon has released their first print sample showcasing this breakthrough, and is excited to share how you can leverage it to offer premium uncoated pieces to your customers:   Step 1 - Select the right paper for your piece: This sample utilizes Sylvamo Accent Opaque 120 lb. Cover for the sketchbook cover due to its exceptional performance and quality. This uncoated sheet …

Download the thINK Forward 2025 Third Edition! …