Industry sales practices have not kept pace with innovations and changes in printing processes, print products, and service offerings. The industry’s failure to transform sales processes has resulted in increasing pricing pressure, eroding margins and declining revenues.

Using the results from InfoTrends’ study Best Practices of High-Performance Print Sales Organizations, Kate Dunn and Barb Pellow will help you identify weaknesses in your sales process and offer tips and recommendations on what you can do to build a more effective sales organization.