Modern consumers expect a lot. In the omni-channel reality, whether you (or your clients) are trying to reach Baby Boomers, Gen-Xers, Millennials, or Generation Z, knowing the end customer is the key to any good communications strategy. Generational consumer preferences about e-mail vs. direct mail, online engagement, mobile usage, and general buying habits should be at the core of your customer communication services. Join Keypoint Intelligence – InfoTrends’ analyst, Will Morgan as he shares crucial insights, various application examples, and the latest research for maximizing the success of your communications across the generations.
Navigating the Generational Communications Landscape