Prospecting is hard work and it’s even harder if you don’t use all of the tools at your disposal. Social media is one of those powerful tools. Specifically, LinkedIn should be in your toolbox now when marketing your business to current and prospective customers. Leveraging your LinkedIn Company Page and the LinkedIn profiles of your sales team will help build credibility and lead prospects to you.
Modern consumers expect a lot. In the omni-channel reality, whether you (or your clients) are trying to reach Baby Boomers, Gen-Xers, Millennials, or Generation Z, knowing the end customer is the key to any good communications strategy. Generational consumer preferences about e-mail vs. direct mail, online engagement, mobile usage, and general buying habits should be at the core of your customer communication services.